Experienced leader in digital marketing and CRM strategy with a proven track record of campaign success and project management across multiple countries.
Applied digital marketing strategies to optimize customer engagement and campaign performance.
Utilized marketing technology tools for automation, data analysis, and campaign management.
Analyzed marketing data to inform strategies and improve campaign effectiveness.
Implemented automation processes to streamline marketing workflows and enhance personalization.
PAN AMERICAN LIFE S.A.
Designed and executed digital campaigns focused on customer retention and expansion, optimizing CRM utilization to personalize the user experience and improve conversion of qualified leads into effective sales.
COOMEVA Business Group
Implemented integrated campaigns that combined precise segmentation with process automation, significantly increasing customer acquisition and retention.
Worked independently for both global and national companies, leading projects in onboarding, digital strategy, integration of Martech, and automation processes for global clients based in Portugal, Spain, Peru, Mexico, and especially the UK.
Bachelor's Degree
Master's Degree
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