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Lead Designer
Demonstrated experience with User Research.
Demonstrated experience with Usability Testing.
Demonstrated experience with User Journey Mapping.
Demonstrated experience with Information Architecture.
Demonstrated experience with Wireframing.
Lead Designer open to new opportunities
Led end-to-end UI/UX and Product Design for Ashva X, owning user flows, information architecture, wireframing, prototyping, and high-fidelity UI design in Figma.. Translated complex healthcare and technical requirements into intuitive, user-centered experiences by applying UX strategy, design thinking, and interaction design principles.. Conducted usability reviews with stakeholders to improve key user flows, reduce friction, and increase task completion rates.. Built and maintained Figma design systems and reusable component libraries, improving design consistency and streamlining developer handoff.. Collaborated cross-functionally with Product, Engineering, Clinical, and Marketing teams in Agile sprints; led design critiques, mentored designers, and produced branding and marketing assets.
Designed digital and print layouts, UI elements, illustrations, and visual assets for K–12 learning content, entrance exam materials, competitive exam content, and printable books.. Created page layouts, screen designs, visual hierarchies, typography systems, and grids to improve content clarity, readability, and overall user experience.. Applied brand guidelines, design systems, and reusable components to maintain visual consistency across digital and print learning products.. Developed UI layouts and interactive learning interfaces, balancing usability, accessibility, and engagement.. Managed high-volume design production and quality checks, consistently delivering pixel-accurate, production-ready assets within tight deadlines.
Partnered directly with clients to understand project goals and brand requirements, developing concepts for web banners, newsletters, digital campaigns, and marketing creatives.. Designed website layouts, web banners, email newsletters, social media creatives, and promotional graphics while maintaining strong visual hierarchy and brand consistency.. Created custom illustrations, graphics, typography, and digital assets using Adobe Creative Suite for diverse client campaigns and brand communications.. Developed design concepts and prototypes, iterating based on client feedback to deliver functional, visually engaging, and goal-oriented creative solutions.