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J

Jorge

Welcome to CazVid!

Contacto

Cali,Valle del Cauca Department,Colombia
Disponible en CazVid
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Competencias

Meta AdsIntermediate

Demonstrated experience with Meta Ads.

Google AdsIntermediate

Demonstrated experience with Google Ads.

Funnel building & optimizationIntermediate

Demonstrated experience with Funnel building & optimization.

Audience segmentationIntermediate

Demonstrated experience with Audience segmentation.

Creative testing frameworksIntermediate

Demonstrated experience with Creative testing frameworks.

Educacion

Professional in Communication
Pontificia Universidad Javeriana de Cali
Diploma in Digital Marketing and Media Buying
Diploma in AI Content Generation
Diploma in Music Video Production (Videoclip)
Leadership Course

Idiomas

enNative

Experiencia

Media Buyer | Performance Marketing Specialist

@MIAPOWERHOUSE
2023 - Present

Planned, launched, and optimized Meta Ads and Google Ads campaigns focused on lead generation and online sales., Managed monthly ad budgets of $3,000+ with consistent improvement in CPA and conversion rates., Executed creative testing frameworks (copy, hooks, formats, audiences) to scale the 'We Do Transformations' challenge., Implemented AI-powered prospecting flows, automated follow-up sequences, and remarketing campaigns that increased customer retention.

Media Buyer / Performance Marketing Manager

@calzadoCeríza
2023 - Present

Built performance campaigns that significantly increased order volume within the first months of execution., Developed paid traffic funnels using Meta Ads, WhatsApp automation, and retargeting sequences to maximize conversions., Applied advanced audience segmentation and creative iteration to reduce acquisition costs and boost qualified traffic.

Bilingual Customer Service Representative

Teleperformance
2021 - 2022

Specialized service for Keurig clients (USA) in English and Spanish., Consistently maintained high satisfaction metrics, regularly qualifying for high-performance bonuses., Developed CRM and retention skills applicable to remarketing.

Independent Media Buyer & Digital Marketing Specialist

LATAM
2013 - Present

Managed paid advertising and digital acquisition strategies for clients in Ecuador, Brazil, and Peru., Designed and executed lead generation and remarketing campaigns adapted to multicultural markets., Produced high-performing creatives (photo/video) that contributed directly to ad performance and lower CPM/CPC.

Habilidades

Meta AdsGoogle AdsFunnel building & optimizationAudience segmentationCreative testing frameworks
Publicado en CazVid - 17 may 2026
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