Juan - Marketing Specialist with 5 years of digital media expertise

Developed and executed digital marketing strategies across various platforms.

Managed social media accounts to enhance engagement and brand awareness.

Created marketing content for campaigns, blogs, and advertisements.

Collaborated with cross-functional teams to ensure project alignment.

Monitored campaign performance and generated performance reports.

Oversee strategic growth, financial management, and multi-sector operations., Direct and mentor a team of 10+ employees across brewing, restaurant, and farming divisions, fostering collaboration and operational efficiency., Manage accounting, finance, payments, debt management, and tax compliance, ensuring long-term financial sustainability., Led the launch of Hop Dog Brewery (2018), expanded operations through the merger with Nahuatl Parrilla Mexicana SAS (2019), and rebranded to El Pipelito in 2024 to strengthen market positioning., Acquired and integrated Finca El Recuerdo (2023) into company operations, diversifying revenue streams with agricultural production.

Ensured compliance with quality standards by evaluating samples and driving process improvements., Monitored agent transactions (chats and emails) and aligned quality frameworks with workflows., Delivered audit reports to stakeholders and coached agents with actionable feedback., Conducted shadowing sessions for new hires and advised trainers to enhance training programs.

Managed restaurant operations, staff, and customer service., Supervised and trained employees, ensuring operational efficiency and a customer-focused service culture., Oversaw sales, cashier operations, inventory control, and daily workflows to improve service delivery and financial accuracy.

Business development for the Wireline & Perforating product service line., Contacted customers promoting service products, equipment, and capabilities and prepared detailed recommendations and cost estimates., Responded to customer requests and stayed current in knowledge of new products and services., Served as technical support for customers., Communicated closely with operations regarding customer service needs., Provided feedback to marketing on customer needs, competitors, technology, and other pertinent issues.

Prepared comprehensive job analysis, proposals and bid preparation for customer evaluation., Utilized specialized technical and/or costing knowledge of company services in analyzing job requirements., Provided technical and costing information for review by senior management.

Provided the Projects division with market intelligence to guide strategic decisions and identify growth opportunities.