Kara

Own and manage a short-term rental property serving travelers visiting the Mount Snow and Southern Vermont area.. Manage the property’s Airbnb listing, guest communications, availability, property information, amenities, and overall guest experience.. Maintain a 5-star rating for guest communication, providing responsive, friendly, and informative support before, during, and after stays.. Respond quickly to guest questions, booking inquiries, requests, and issues through Airbnb.. Develop clear pre-arrival, check-in, property, and checkout communications to create a seamless guest experience.. Create detailed local recommendations and guides covering skiing, restaurants, activities, transportation, shopping, and seasonal attractions.. Optimize listing copy, photography strategy, amenities, property descriptions, and local positioning to make the property appealing to prospective guests.. Monitor booking patterns, availability, seasonal demand, and guest feedback to identify opportunities to improve the listing and guest experience.. Coordinate property readiness and operational needs associated with guest stays.. Understand the host side of Airbnb firsthand, including the importance of responsiveness, accuracy, trust, reviews, and protecting the guest experience.

Provide ongoing co-hosting support for an additional Airbnb property, with experience dating back to 2018.. Support listing management, availability, guest inquiries, booking communications, and property information.. Communicate directly with guests throughout the booking and stay lifecycle.. Help ensure guests receive timely answers and clear information regarding the property, arrival, amenities, local area, and their stay.. Assist with listing updates and optimization to keep property information accurate, attractive, and competitive.. Build positive guest relationships through responsive online communication and proactive problem solving.. Balance guest expectations with host/property needs while maintaining a professional and welcoming experience.. Work independently and remotely while maintaining consistent communication with property owners and guests.

Founder & Hospitality Marketing Consultant

Provide marketing services for Airbnbs, short-term rentals, hotels, hospitality businesses, and travel-related clients.. Develop strategies designed to increase property visibility, bookings, awareness, and guest engagement.. Optimize property positioning, descriptions, messaging, websites, digital content, and promotional campaigns.. Create and manage social media, Google Ads, paid media, SEO/SEM, email, content, and digital marketing programs.. Help hospitality clients identify what differentiates their property and translate those features into compelling guest-facing messaging.. Develop seasonal campaigns and content around destinations, experiences, events, and travel demand.. Create guest-focused content highlighting amenities, nearby attractions, restaurants, activities, and experiences.. Use marketing performance data and customer behavior to continuously improve campaigns and messaging.. Manage client relationships independently while balancing multiple properties, projects, campaigns, and deadlines.

Product Marketing Manager

Manage multiple projects, stakeholders, timelines, and communications in a highly remote environment.. Develop clear customer-facing communications that translate complex information into easy-to-understand messaging.. Use customer insights and performance data to optimize experiences and communications.. Work independently while collaborating with geographically distributed teams.

Senior Manager, Product Marketing

Managed customer communications, digital content, campaigns, websites, events, and customer-facing programs.. Developed messaging designed to improve customer understanding and engagement.. Managed multiple high-priority projects simultaneously while maintaining strong attention to detail.. Worked cross-functionally to identify and resolve customer experience issues.

Senior Product Marketing Manager

Developed digital customer communications and engagement strategies.. Managed projects involving multiple stakeholders, deadlines, and customer touchpoints.. Used customer and market insights to improve messaging and engagement.

Senior Product Marketing Manager

Managed digital campaigns, customer communications, webinars, and engagement programs.. Coordinated multiple projects and stakeholder relationships in a remote environment.. Created clear customer-facing content and educational materials.

Senior Solutions Marketing Manager

Led customer marketing, communications, events, and engagement initiatives.. Helped develop customer conference and advisory programs focused on creating high-quality experiences.. Managed complex programs involving customers, partners, vendors, and internal teams.

Marketing & Campaign Management

Managed hundreds of digital customer engagement campaigns.. Used CRM, segmentation, digital advertising, email, and content to improve customer engagement.. Managed high volumes of simultaneous projects while maintaining accuracy and responsiveness.

Senior Manager, Product Marketing

Lead GTM, messaging, and enablement for an enterprise claims SaaS platform.. Partner with product, engineering, and sales to position AI-driven features for insurance customers with strict regulatory requirements.. Led positioning and pricing strategy for multi-product rollout across commercial lines, including workers’ comp and liability.. Created technical messaging, security-focused one-pagers, and demo collateral tailored to regulated enterprise customers.. Worked cross-functionally to develop partner marketing content for integration and TPA partners, including co-branded webinars and landing pages.. Delivered sales enablement materials aligned to adjuster workflows and compliance processes.

Senior Product Marketing Manager

Owned messaging and adoption strategy for email automation features with security and compliance controls for financial and healthcare clients.. Executed product launches with accompanying sales decks, battlecards, and release notes targeting high-trust industries.. Partnered with ecosystem integration leads to build joint marketing campaigns with Shopify, Salesforce, and HubSpot.

Product Marketing Manager

Defined GTM strategy for a compliance-focused healthcare SaaS analytics platform used by payer and provider organizations.. Launched privacy and audit-tracking modules with targeted campaigns for HIPAA-compliant workflows.. Built partner training toolkits and supported channel teams on messaging alignment.

Founder & Consultant

Consult on B2B product and partner marketing for SaaS startups serving healthcare, fintech, and government-adjacent clients.. Create launch messaging frameworks, email nurture flows, and partner co-marketing campaigns.. Advise on Salesforce AppExchange marketing strategies for startups integrating into enterprise workflows.

Professor of Marketing

Teach marketing, digital strategy, emerging technology, and real-world business applications while mentoring and advising students.. Translate complex concepts, including AI and emerging marketing technologies, into accessible, practical instruction.. Develop curriculum, training materials, assignments, and evaluation criteria.. Provide detailed feedback and coaching to improve student performance and understanding.. Adapt instruction based on different learning styles, experience levels, and individual needs.. Evaluate work for quality, accuracy, strategic thinking, and adherence to requirements.. Counsel and mentor students on academic and professional development.

Professor

Teach business planning, marketing strategy, digital tools, and emerging technologies.. Guide students through the development of business and marketing plans from initial concept through execution.. Train students to use modern marketing and AI-enabled tools effectively.. Provide structured feedback and individualized coaching.. Translate complex business concepts into clear, actionable steps.

Marketing Instructor

Teach applied marketing, digital strategy, business concepts, and emerging technologies to adult learners.. Develop practical learning experiences grounded in current industry practices.. Train students on digital platforms, marketing technology, and evolving AI applications.. Evaluate student work and provide actionable feedback.

Marketing Instructor

Teach marketing, digital media, social media, and business strategy.. Develop educational content and hands-on learning experiences.. Coach students on applying technology to real-world marketing and business challenges.. Provide individualized feedback and professional development guidance.

Product Marketing Manager, Payments

Support sophisticated financial technology products serving enterprise customers, working across product, sales, partnerships, and customer-facing teams.. Translate complex APIs, financial data, automation, and technology capabilities into understandable customer use cases.. Partner with product and technical stakeholders to understand product functionality and communicate it accurately.. Gather customer and market feedback to inform product positioning and go-to-market decisions.. Develop training, enablement, and educational materials for customer-facing teams.. Support enterprise customers and strategic partners across complex payment workflows.. Use data and customer insights to identify opportunities to improve adoption and customer outcomes.

Founder & Client Account Lead

Own strategic client relationships and project execution for organizations across technology, education, healthcare, hospitality, and professional services.. Serve as primary client contact, managing relationships from onboarding through ongoing strategy and execution.. Identify client needs and translate them into structured projects, deliverables, and measurable objectives.. Train clients and teams on marketing platforms, digital tools, CRM technology, AI applications, and best practices.. Manage multiple accounts, timelines, priorities, stakeholders, and deliverables simultaneously.. Lead client meetings, strategy sessions, performance reviews, and ongoing recommendations.. Use data and reporting to identify performance issues and recommend improvements.. Coordinate internal and external resources to ensure projects are completed accurately and on schedule.. Build long-term relationships through proactive communication, education, and measurable results.

Marketing Practice Specialist, Integrated Marketing & Campaign Management

Managed 70+ data-driven healthcare CRM campaigns for hospitals and health systems.. Worked directly with clients to identify goals and translate requirements into executable programs.. Used CRM and performance data to segment audiences, personalize campaigns, and evaluate results.. Coordinated internal and client teams to ensure accurate, timely execution.. Presented results, insights, and recommendations to clients and stakeholders.

Marketing Manager

Founder & Performance Marketing Lead

Lead digital strategy and hands-on campaign execution for clients across education, technology, healthcare, hospitality, professional services, and consumer markets.. Own paid search strategy and execution across Google Ads, including account structure, keyword research, targeting, ad copy, bidding, budgets, conversion strategy, optimization, and reporting.. Manage PPC programs from initial audit and strategy through campaign launch, testing, ongoing optimization, and performance reporting.. Restructure underperforming paid search accounts to improve targeting, campaign organization, keyword strategy, and budget efficiency.. Analyze search terms, conversion behavior, keyword performance, audience data, and campaign trends to continuously improve results.. Manage paid campaigns across Google, Meta, and other digital platforms as part of integrated acquisition strategies.. Connect paid media data with CRM and downstream conversion activity to better understand lead quality and business impact.. Develop landing page, messaging, and conversion recommendations based on campaign performance.. Manage client budgets and shift investment toward the channels, campaigns, keywords, and audiences producing the strongest results.. Present performance data and strategic recommendations directly to clients.. Manage multiple accounts, deadlines, budgets, and campaigns simultaneously.. Own PPC strategy and execution for CSB Media Arts, supporting enrollment and student acquisition objectives.. Supported digital campaigns that contributed to 10 product sales in a single month for a client.

Marketing Practice Specialist | Integrated Marketing | Campaign Management

Managed large-scale digital and CRM marketing programs for healthcare organizations.. Executed 70+ CRM and digital marketing campaigns for hospitals and health systems.. Used audience and CRM data to develop highly targeted and segmented campaigns.. Managed campaigns across digital, email, content, and other acquisition and engagement channels.. Analyzed campaign performance and identified opportunities to improve engagement and conversion.. Partnered directly with healthcare clients on campaign strategy, execution, reporting, and optimization.. Worked with large datasets to understand audience behavior and improve targeting.. Connected campaign performance to downstream patient acquisition and organizational objectives.