Kenneth - Fractional GTM Engineer

Demonstrated experience with Business development.

Demonstrated experience with Sales management.

Demonstrated experience with AI-augmented team design.

Demonstrated experience with Lead generation.

Demonstrated experience with Pipeline management.

Built and deployed an AI-augmented sales function from scratch, designing an 8-agent system (prospecting → CRM → analytics) and leading a 12-person outreach team; established a fully scalable, multi-platform pipeline across TikTok, Instagram, and Facebook.. Developed 9 detailed Ideal Customer Profile (ICP) frameworks with scoring matrices, messaging angles, and objection handling; enabled precise targeting, personalised outreach, and efficient lead prioritisation across both AI and human teams.. Authored and implemented a comprehensive Sales Playbook, standardising a 4-stage sales process, onboarding training, outreach frameworks, and CRM protocols; significantly improved team alignment and reduced onboarding time.. Integrated and optimised a full sales technology stack (Clay, Zerobounce, SmartLeads, HubSpot, EngageBay), creating a unified, automated workflow that improved pipeline visibility and eliminated lead drop-offs.. Designed and led a multi-channel outreach strategy using spike-detection and urgency-based follow-ups; increased engagement by targeting social sellers at peak demand moments with highly contextual messaging.. Created a scalable AI-driven content strategy, including the “Dustid Village” animated brand ecosystem; produced scripts, generative AI workflows, and campaign assets to drive awareness and inbound interest from target ICPs.

Spearheading an omnichannel content strategy by creating engaging video content with Canva to drive brand awareness and lead generation in the UK B2B retail and eCommerce sectors.. Managing social media presence on Instagram, Facebook, and Pinterest with targeted campaigns for retail and eCommerce decision-makers.. Developing data-driven content distribution strategies to optimize posting schedules and enhance B2B brand visibility.. Creating strategic sales messaging and awareness campaigns for UK retail and eCommerce merchants to encourage platform adoption.. Building relationships with vendors and merchants in online communities in the United Kingdom, guiding address book application implementation.. Lead volunteer onboarding programs to maintain consistent brand messaging and sales approaches.. Expand relationships within the UK B2B retail and eCommerce ecosystem to drive merchant adoption and platform integration.

Developing multi-channel outreach strategies in start-up ecosystems using LinkedIn, cold calling, and email campaigns to achieve a 2% conversion rate.. Optimizing email infrastructure, achieving 90% deliverability, 40% open rates, and 8% response rates.. Creating Ideal Customer Profile (ICP) frameworks for virtual assistance services, improving audience targeting and lead quality.. Building a strong sales pipeline through strategic prospecting, product demonstrations, and presentations.. Managing sales cycles from initial contact to contract closure, ensuring high client satisfaction.. Execute targeted cold email campaigns with customized templates, exceeding industry engagement benchmarks.. Maintaining database integrity with advanced data management protocols in Excel.. Providing actionable insights through performance analytics and pipeline reports.. Fostering professional relationships in the start-up ecosystem through effective networking.. Conducting market research to refine outreach strategies and service offerings in the virtual assistance industry.

Developed and executed a comprehensive business development strategy, doubling the client base within five years.. Led cross-functional teams to launch new product lines, contributing to a 40% increase in product offerings.. Negotiated and secured high-value contracts with key clients, driving sustained business growth.. Managed remote sales teams, ensuring effective communication, training, and performance tracking.. Streamlined sales processes, reducing the sales cycle by 20% and improving overall efficiency.. Conducted market research and competitive analysis to identify growth opportunities and expand market reach.. Fostered strong client relationships, resulting in long-term partnerships and increased client satisfaction.. Managed end-to-end sales cycles in a digital-first environment, from initial contact to contract negotiations, maintaining a 30% higher close rate than the team average.

Led and developed a high-performing sales team, increasing team sales performance by 35%.. Created and executed sales strategies aligned with corporate goals, leading to a 25% increase in market penetration.. Monitored and analyzed sales metrics, optimizing sales techniques and improving conversion rates.. Coordinated sales efforts with marketing teams, enhancing lead generation and achieving consistent sales growth.. Provided ongoing training and mentorship to team members, resulting in improved skills and performance.. Managed key client accounts, ensuring high customer satisfaction and retention levels.. Developed and maintained detailed sales reports, providing insights for management decision-making.. Developed and implemented strategic questioning techniques, improving the team's ability to understand client needs and provide tailored commerce solutions, resulting in a 25% increase in client satisfaction scores.

Conducted market research to identify high-potential clients, resulting in a revenue increase within three quarters.. Secured favorable purchasing agreements with suppliers, leading to significant cost savings for the company.. Developed and executed strategic sales plans aligned with industry trends and competitive analysis.. Provided clients with technical expertise and product knowledge, enhancing sales presentations and closing rates.. Prepared and presented detailed sales forecasts and management reports, aiding in strategic decision-making.. Collaborated closely with engineering and product teams to ensure a deep understanding of product offerings.. Built and maintained strong client relationships, ensuring high satisfaction and repeat business.