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Luisa Fernanda Gutiérrez's avatar
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Luisa Fernanda Gutiérrez

Madrid, Madrid, Spain

Marketing Specialist with 3+ years in e-commerce and entrepreneurship

  • Identified market opportunities and developed 11 product types for a gift e-commerce platform.
  • Managed a digital platform ensuring user-friendly and secure shopping experience.
  • Implemented digital marketing strategies to promote the online store and attract customers.
Digital Marketing
Intermediate
Designed and executed online marketing strategies to boost store visibility and customer engagement.
Product Development
Intermediate
Created diverse product offerings tailored for different occasions, aligning with market needs.
Customer Service
Intermediate
Provided personalized customer support to enhance satisfaction and ensure smooth purchase processes.
Platform Management
Intermediate
Managed digital sales platform to ensure functionality, usability, and security.
Technical Skills
Advanced
Proficient in tools like Excel, Word, PowerPoint, Adobe Photoshop, Illustrator, CorelDRAW, Notion, and ChatGPT for various digital and creative tasks.

Languages

Español
Nativo
Inglés
C1
See Full Skillset on CazVid
2019 - 2023
Especialista de Marketing en Emprendimiento
Siempre Un Motivo (comercio electrónico)
Identificación de oportunidades en el mercado de regalos por internet y desarrollo de un plan estratégico para el negocio, creando 11 tipos de productos, para diferentes ocasiones., Administración de una plataforma digital atractiva, intuitiva y segura para la compra de regalos., Selección cuidadosa de proveedores y productos para garantizar calidad, originalidad y variedad en el catálogo., Implementación de estrategias de marketing digital para promocionar la tienda online y atraer a clientes potenciales., Atención personalizada al cliente, asegurando una experiencia satisfactoria desde la selección del regalo hasta la entrega.
View Complete Work History
🎓
Universidad UNIE
MÁSTER EN DIRECCÓN DE MARKETING INTERNACIONAL
Completed 2025
🎓
Fundación Universitaria Autónoma de las Américas
GRADO PROFESIONAL EN NEGOCIOS INTERNACIONALES
Completed 2011
See Education & Certifications
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