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Mary Alejandra Castillo Ramírez's avatar
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Mary Alejandra Castillo Ramírez

Lima, Lima Province, Peru

Digital Marketing Specialist with 8+ years in digital communications and branding

  • Managed and executed digital communication strategies for multiple brands including Locatel and Infoline Soluciones.
  • Created and implemented marketing content and strategies across social media platforms, increasing brand presence.
  • Led content creation and community engagement for local businesses and startup projects, enhancing their online visibility.
Digital Communication
Expert
Developed and managed digital communication channels including social media, websites, and email marketing.
Content Strategy & Creation
Advanced
Designed and implemented content strategies for diverse audiences, including health-related information and product descriptions.
Social Media Management
Advanced
Handled social media campaigns, contests, and engagement activities for brands and small businesses.
Marketing Strategy
Intermediate
Formulated marketing strategies for digital platforms, with emphasis on brand positioning and lead generation.
Team Collaboration & Leadership
Intermediate
Coordinated internal communications and led digital outreach efforts within teams and clients.

Languages

Español
Nativo
See Full Skillset on CazVid
09/2020 - Presente
Profesional independiente
Consultoría en Marketing digital a diferentes negocios locales (salones de belleza, tiendas de postres, restaurantes, entre otros).
09/2020 - 09/2023
Mugstyle (emprendimiento)
Tienda virtual de productos personalizados (tazas, polos, libretas, entre otros).
10/2017 - 10/2018
Comunicaciones Integranext
Ofrecíamos a los clientes las herramientas necesarias para conectar de forma rápida y personalizada con sus clientes, a través de los canales de comunicación actuales, los medios digitales.
10/2015 - 10/2017
Coordinadora de comunicaciones digitales
Locatel (franquicia internacional)
Administrar las comunicaciones en las páginas web y redes sociales asociadas a las marcas Locatel y Bitácora Médica., Mantenimiento y actualización de cada una de las secciones del site., Buscar, adaptar y generar contenido relacionado a la salud, que pueda ser de utilidad al público objetivo., Elaborar estrategias de nuevos contenidos para los medios digitales.
04/2015 - 10/2015
Analista de comunicaciones
Infoline Soluciones
Manejo de redes sociales, impulso y posicionamiento de la marca, Creación de estrategias de marketing y contenido para medios digitales., Comunicaciones internas (Boletín quincenal)., Generar Leads mensuales., Campañas para email-marketing.
08/2012 - 04/2015
Coordinadora de redes sociales y página web
Kreisel Juguetes
Manejo de redes sociales (ejecución de concursos), creación de estrategias de marketing., Contenido para descripción de productos de la página web., Comunicaciones internas (Boletín mensual).
02/2012 - 05/2012
Asistente de marketing digital
Evolution Advance Nutrition
Manejo de redes sociales, impulso y posicionamiento, creación de estrategias de marketing y contenido para revistas y medios digitales. Actividades BTL., Comunicaciones internas (Boletín mensual).
View Complete Work History
🎓
Universidad Fermín Toro
Licenciatura
Completed 2008
🎓
Universidad Central de Venezuela
Diplomado
Completed 2015
See Education & Certifications
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2101 E Broadway Rd Ste 1
Tempe, AZ 85282, USA

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