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Michelle
Personal Assistant Social Media Executive
Contacto
Competencias
Demonstrated experience with Providing outstanding customer service, exceeding guest expectations, and ensuring a positive and memorable experience.
Demonstrated experience with Actively listening to guest concerns, demonstrating empathy, and resolving issues in a timely and professional manner.
Demonstrated experience with Communication and interpersonal skills.
Demonstrated experience with Interacting with individuals from various nationalities and cultural backgrounds.
Demonstrated experience with Teamwork and collaboration.
Educación
Idiomas
Resumen
Personal Assistant Social Media Executive open to new opportunities
Experiencia
Digital Marketing Specialist, Customer Service Agent & PA
Optimized workflows by working efficiently to manage the number of sales done weekly, provided efficient customer service, generated company ads and social media marketing, got in touch with sellers making sure they adhere to company’s rules and regulations on what to sell and allocations.. Mitigated errors in distribution of products, written company copies, placement of sales people and their products.. Demonstrated a dedication to excellence and strong time management skills.. Exhibited loyalty by contributing additional effort to meet business needs.. Maintained top productivity by taking advantage of every learning opportunity to continuously improve skill sets.. Maintained a strict schedule for allocated responsibilities to meet deadlines.
Beauty Therapist
Provided nail technology services: manicures and pedicures.. Provided deep tissue and Swedish massage therapy.. Provided wig installation and facials.. Maintained a strict schedule to attend to as many clients as possible.. Reviewed client payments and service records with strong attention to detail, ensuring accurate transactions, quality service delivery, client satisfaction, and adherence to company standards.
Customer Service Marketing Lead
Developed and implemented customer engagement and retention strategies aligned with the company’s marketing and brand objectives.. Managed customer communication across social media, email, live chat, and other digital platforms, ensuring timely and consistent brand communication.. Built and maintained strong customer relationships through personalized support, follow ups, and proactive engagement.. Produced detailed monthly and annual campaign performance reports covering advertising spend, reach, engagement, social media performance, and key marketing KPIs.. Contributed to the development and execution of new promotions, products, ground activations, and CSR initiatives.. Managed daily social media content across multiple platforms, including promotional, educational, trend driven, and brand focused content.. Directed, captured, edited photo and video content from company events for use across social media and other marketing channels.. Oversaw the company sponsored Kenyan Duathletes team, managing their social media presence, creating and distributing content, and coordinating communication around training, events, and competitions.. Encouraged user generated content, positive online reviews, and customer advocacy to strengthen brand trust and reputation.. Collaborated with marketing and customer service teams to ensure consistent brand messaging and customer experience across all touchpoints.. Supported the Marketing Consultant in executing marketing initiatives while identifying opportunities to improve customer engagement, campaign performance, and brand visibility.. Reported on key customer service KPIs and how they related to marketing goals (e.g. NPS, CSAT, churn rate).
Sales & Social Media Management
Managed daily retail operations at the SomCity BBS Mall outlet, ensuring the shop was opened on time, adequately prepared, and operating efficiently throughout the day.. Managed daily sales activities and worked towards achieving set daily sales targets across skincare, haircare, wellness, and nutritional supplement products.. Consulted with customers to understand their individual needs and recommended suitable skincare, haircare, and wellness products.. Developed strong product knowledge across a diverse range of international beauty and wellness products sourced from Asia, France, the UK, Europe, and the USA.. Applied both creative and technical skincare knowledge to educate customers on products, their benefits, and appropriate use.. Recorded and maintained accurate daily sales records, tracking transactions and monitoring performance against sales targets.. Managed the company’s TikTok, Instagram, and Facebook platforms, creating and publishing content designed to increase product awareness, engagement, and sales.. Conceptualized and produced engaging UGC style content showcasing skincare, haircare, wellness, and supplement products.. Produced product photography and videography for use across the company’s digital platforms and promotional materials.. Created educational and promotional content that communicated product benefits while making complex skincare and wellness information accessible to customers.. Maintained consistent posting across social media platforms and contributed to growing the brand’s online presence and visibility.. Combined in store sales and digital marketing efforts to drive product awareness, customer engagement, and conversions.. Assisted customers both in store and online, providing product information and responding to enquiries across social media platforms.. Balanced daily retail responsibilities with content creation, social media management, sales tracking, and customer service in a fast paced environment.
Social Media Management
Manage the full social media content lifecycle, from campaign ideation and scripting to shoot coordination, content creation, editing, publishing, paid promotion, performance analysis, and optimization.. Develop and implement monthly social media strategies and content calendars aligned with brand objectives, seasonal campaigns, audience interests, and sales goals.. Produce comprehensive monthly social media performance reports, analyzing reach, engagement, audience growth, content performance, and other key metrics to inform future strategy.. Plan and coordinate content production and shoot days, including developing concepts, organizing schedules, sourcing models and coordinating the creative team.. Conceptualize and develop creative campaigns and content ideas designed to increase brand awareness, engagement, discoverability, and sales through social media.. Serve as an on-camera content creator and model for the brand, featuring in a significant portion of the company’s social media content.. Develop scripts, creative briefs, storylines, and content concepts for Reels, TikToks, campaigns, and other social media formats.. Direct content production, providing creative direction on videography, photography, styling, framing, messaging, and overall brand presentation.. Monitor social media trends, viral formats, audience behaviour, and emerging content styles to create relevant and trend-driven content that keeps the brand competitive and culturally current.. Apply search engine optimization (SEO) principles to social media content, including captions, keywords, hashtags, and content structure to improve organic discoverability.. Manage and optimize Meta advertising campaigns and boosted content to increase reach, engagement, brand awareness, and conversions.. Collaborate with internal teams to align social media campaigns with business priorities, promotions, events, and seasonal opportunities.. Continuously evaluate content performance and audience response to identify opportunities for improvement, growth, and increased conversion.