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Patricia
Marketing and Sales
Contacto
Competencias
Demonstrated experience with Sales.
Demonstrated experience with Marketing.
Demonstrated experience with Product management.
Demonstrated experience with Strategic action plans.
Demonstrated experience with Digital marketing.
Educación
Resumen
Marketing and Sales open to new opportunities
Experiencia
Marketing and Sales
Developed digital products and usability/acquisition channels.. Created pricing strategies for products and managed distribution.. Designed strategic communication plans for corporate and university clients.. Prepared executive presentations and performance reports for the call center to support leadership decision-making.. Justified and defended service costs for key clients.. Established key performance indicators (KPIs) to evaluate campaign and operational success.. Coordinated teams in the execution of customer acquisition and loyalty campaigns.
Marketing and Commercial Strategy Manager
Developed and implemented a strategic action plan to optimize operations and sales.. Designed functional manuals for key areas (sales, commercial, warehouse).. Managed digital and in-store marketing campaigns.. Implemented a dropshipping system and improved the e-commerce platform.. Analyzed profitability, margins, and supplier payment flow.. Supported commercial management of physical branches and sales history.. Coordinated social media and institutional communication strategy.
Marketing Manager
Designed and implemented marketing strategies to increase traffic and sales.. Managed the marketing budget in alignment with sales analysis and ROI.. Developed B2B strategies to strengthen relationships with tenants, including sales analysis and co-organizing events.
Marketing Manager
Implemented a successful CRM system.. Developed new products based on market studies and UX research.. Led branding development and digital marketing campaigns with high lead acquisition.
Key Account Manager Paraguay and Bolivia
Managed B2B and B2C e-commerce platforms, overseeing the product catalog and loyalty programs.. Developed and executed cross-selling campaigns and managed workflows to optimize sales processes.. Conducted data analysis to inform sales and marketing strategies.. Developed campaigns for the Chilean, Bolivian and Paraguayan market, demonstrating an ability to manage and expand into new regions.
Dealer Enhancement Program Manager
Implemented the Hyundai Global Dealership Space Identity (GDSI) standard across 10 dealerships in Paraguay.. Coordinated with architects, designers, and construction companies to ensure spaces met brand specifications.. Managed project planning and execution, ensuring deadlines and budgets were met.. Developed key performance indicators (KPIs) for Hyundai Motor Company to measure and improve dealership performance.