Experienced director specializing in healthcare, aesthetics, and wellness industries, with expertise in marketing, operations, client relationships, and team leadership. Proven track record in growing revenue, enhancing client retention, and executing strategic campaigns that align brand messaging...
Developed and implemented multi-channel marketing campaigns with KPIs to optimize outreach and conversion.
Built and maintained long-term customer relationships focusing on trust, education, and retention.
Utilized KPI dashboards to analyze trends, monitor performance, and adjust strategies for improved outcomes.
Led and trained teams, optimized workflows, and managed operational systems for efficiency and quality.
LaserAway
Directed growth, revenue, and lifecycle marketing execution in a high-volume aesthetics clinic, overseeing lead intake, consultations, conversion optimization, retention strategy, and campaign implementation., Partnered with corporate marketing to activate promotions, influencer initiatives, and...
Legacy Business Development
Managed a sales territory and built long-term customer relationships through consultative communication and brand representation., Provided customer education, onboarding guidance, and retention-focused service delivery., Served as trusted point-of-contact between customers, support teams, and...
Houston Area Women’s Center
Delivered high-empathy, relationship-focused client support, case management, and documentation., Led individual and group communications supporting empowerment, trust, and connection — skills directly transferable to brand voice, messaging tone, and community engagement.
Master’s Degree
Bachelor’s Degree
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University of West Florida
Bureau of Alcohol, Tobacco, Firearms & Explosives (ATF)