A dedicated Data Analyst with extensive experience in financial data handling and reporting.
Applied statistical techniques and tools to interpret large data sets and support business insights.
Designed and optimized queries for data retrieval and reporting.
Created detailed reports and visualizations to communicate findings effectively.
Worked with cross-functional teams to gather requirements and deliver insights.
SECRETERÍA DE CULTURA
Spearheaded local revenue strategy and community monetization for museums administrations catering to high-net-worth Professionals., Impacted business sustainability through the automation of ARR streams and a scalable P&L-aligned growth model. 250K Mex MRR in 7 months, Learned how to develop and execute comprehensive, multi-year GTM plans with partners to drive revenue generation and expand market reach.
LA PANADERIA GOURMET
Led local client acquisition across the state; contributed to a 17% YoY revenue increase., Impacted transactional growth by bringing 200+ new customers through integrated marketing strategies., Learned how to lead, manage and implement strategy while hiring at the same time, aligned with domestic marketing.
BRUXO MEZCAL
Led market entry strategies in Guadalajara, Manzanillo and Puerto Vallarta, positioning BRUXO as leader in business., Impacted brand exposure achieving 110% sales for 3 consecutive years by leveraging market insights and customer feedback., Learned integration of offline and online channels for sales enablement in complex buyer journeys.
BBA
Social Media Marketing Certificate
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CERVEZA SANTA SABINA
Led the market entry and brand expansion for Santa Sabina in Jalisco building commercial marketing teams and employer brand teams from scratch., Impacted brand growth through 50+ campaigns, achieving 35% direct sales attribution., Learned to adjust strategies in real-time, improving overall campaign efficiency while managing a 15-person team.
