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Reka
Founder at Lafumebags | Strategic Fashion Management Graduate
Contacto
Competencias
Expertise in creating engaging content and managing social channels to boost audience reach and brand awareness.
Strong ability to analyze market trends to inform product design and marketing strategies in fashion.
Proficient in Adobe Creative Suite and Premiere Pro for developing compelling visual and video content.
Skilled in planning and executing multi-channel marketing campaigns across various platforms.
Experienced in coordinating marketing projects, events, and product launches within tight timelines.
Educacion
Idiomas
Resumen
Innovative founder and marketing specialist with a strong background in fashion management, social media, and brand development. Proven ability to lead campaigns, build brands, and drive engagement.
Logros Clave
- Launched and managed a sustainable fashion brand, overseeing product design, marketing, and sales.
- Developed innovative social media strategies, increasing audience engagement for multiple brands.
- Organized and executed successful marketing campaigns, including pop-up events and influencer collaborations.
- Contributed to multi-channel marketing strategies for major trade shows, enhancing brand visibility and outreach.
Experiencia
FOUNDER
Launched and managed a sustainable fashion business, overseeing all aspects from product design to marketing and sales. Designed and hand-made every product based on detailed market and trend analysis. Attended start-up events and organised photoshoots and retail partnerships, contributing to brand growth. Managed and grew social media account and organised multiple prize-winning promotions
SOCIAL MEDIA SPECIALIST
Been part of creative marketing projects for brands like Hachette, DPD, Jungheinrich, Vend-Tex. Developed innovative content and managed social media channels increasing audience reach. Successfully launched multiple influencer campaigns for Hachette’s new Mini Disney and Verne book collections implementing creative ways such as organising an online book club. Planned and executed email marketing messages for clients in SalesAutopilot
MARKETING INTERN
Assisted in planning and executing marketing campaigns, with a focus on organising pop-up events and creating engaging content for social media. Planned the whole outlay of the retail space in Photoshop, and helped bring it to life, successfully driving in customers and generating a busy shopfloor. Conducted competitor analysis and tracked market trends to inform marketing strategies and content creation
MARKETING INTERN
Supported the PR and Marketing Manager in executing in-store and online promotions for leading fashion brands to increase sales. Managed influencer collaborations and built user-generated content on social media ensuring alignment with brand objectives. Organised a promotional event for influencers for the launch of Tally Weijl’s new collection
MARKETING ASSISTANT
Working on the development and execution of multi-channel marketing strategies for the UK’s largest trade shows in the fashion, home, and gift sectors. Developing a comprehensive digital content strategy- including blog plan, newsletter and editing professional videos used in exhibitor and visitor promotion campaigns generating leads. Managing all social media platforms with a reach of over 100k, tripling impressions whilst increasing brand visibility and driving event awareness. Assisting in building email marketing plans to drive visitor registration contributing to a 14% rise in participation. Internal stakeholder management through collaborating with the creative team and sales to implement marketing campaigns aimed at exhibitors and visitors. External stakeholder management focusing on key partnerships and securing new collaborations, driving event sponsorships. Recognised as employee of the quarter based on nominations from different teams I worked with