Ricardo

LATAM Partnership Commercial Director

Founded and Structured the LATAM Partnerships Department from the ground up, aligning it with global go-to-market strategy and tailoring it to regional business realities., Defined the Operating Model for partner engagement, including segmentation (agencies, consultancies, SIs), onboarding processes, and partner lifecycle management., Built a High-Impact Partner Ecosystem by identifying, negotiating, and signing over 10 strategic partners across Mexico, Brazil, Chile, and Colombia — including EY, Corebiz, Raven, and Infracommerce., Developed a Scalable Partner Enablement Framework with customized training tracks, commercial playbooks, certification paths, and co-marketing initiatives., Launched Opportunity Registration and Incentive Programs, resulting in a $1M+ pipeline driven by partner-originated deals within the first 9 months., Drove Cross-Functional Collaboration, aligning Product, Sales, and Marketing to support regional partner initiatives and ensure consistent value delivery., Positioned the Department as a Growth Engine, contributing a significant share of new revenue and pipeline through indirect channels while reducing CAC., Led Executive Stakeholder Buy-In across HQ and local markets, securing internal alignment and resources for long-term partner success.

Co-Founder & General Manager

Co-founded the company and led it to break-even by year 2; delivered $480K in sales in 2022., Built and managed teams across data science, development, and marketing., Developed a proprietary cloud-based engagement platform within 12 months., Secured partnerships with AWS and Oracle; led business scaling efforts., Raised $500K in VC funding and achieved 134% EBITDA growth.

Regional Director / GM / Consultant

Improved EBITDA by 30% through revenue-focused strategy and cost optimization., Integrated proprietary platforms with Micros POS and cloud infrastructure., Achieved 40% client portfolio growth in 2 years by expanding into Africa and acquiring new hotel chains., Led successful deployments with Marriott and Hilton via Microsoft Dynamics/Azure partnerships., Drove company turnaround after six years of decline; led an MBO in 8 months.

Area Director of Sales & Marketing

Group Director of Sales (Corporate)