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Sebastian

Business Leader with 10+ years of diverse marketing and sales expertise

Contacto

Manizales, Caldas Department, Colombia
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Competencias

Sales and Commercial StrategyExpert

Developed and implemented commercial plans, managing income, budgets, and sales team incentives.

Team LeadershipAdvanced

Supervised and coordinated teams exceeding 30 staff members across various departments and functions.

Marketing ManagementAdvanced

Designed and executed marketing strategies, handled communications, and supported branding efforts for multiple organizations.

Budgeting and Financial OversightAdvanced

Monitored budgets, controlled costs, and supported financial decision-making at senior management levels.

Client and Stakeholder RelationsIntermediate

Managed client accounts, coordinated bidding processes, and supported contractual negotiations.

Educacion

Professional in National and International Marketing
Universidad de Manizales
Completed 2013
Specialist in Strategic Marketing Management and Commercialization
Universidad Autónoma de Manizales
Completed 2016
Marketing Digital Diploma in Senior Management
EXMA y MDALatam
2021
English
Centro Colombo Americano
Completed to the current date

Idiomas

English

Resumen

Experienced business professional with a strong background in sales, marketing, team leadership, and financial management across diverse industries.

Logros Clave

  • Led commercial planning, budget management, and sales team performance at DOCTOR ROJAS, overseeing approximately 18 team members.
  • Directed commercial, operational, and administrative teams at FUNERARIA LOS OLIVOS, supporting decision-making aligned with financial and value propositions.
  • Managed marketing strategies and client relationships across multiple companies, enhancing brand presence and client retention.

Experiencia

NATIONAL COMMERCIAL DIRECTOR

DOCTOR ROJAS PRODUCTOS NATURALES
22/01/2024 - to the current date

Responsible for commercial planning, income budgeting, management of performance indicators, budget monitoring, sales team incentive settlement, portfolio management, and overall administration of a sales team of approximately 18 people.

COMMERCIAL SERVICES DIRECTOR

FUNERARIA LOS OLIVOS
22/8/2018 - 18/01/2024

Responsible for the planning, execution, and control of income, costs, and expenses, leading over 30 collaborators; commercial, administrative, and operational staff with impact at the National and Departmental levels., Directly supporting the General Management to facilitate decision-making based on the fulfillment of the value proposition and financial indicators.

MARKETING COORDINATOR

FERRETERIA LOS FIERROS S.A.
4/12/2017 - 1/4/2018

Responsible for internal and external communications, as well as the proper management of company clients (current, new, and potential), leading 2 collaborators; 1 administrative and 1 designer, with impact in the Antioquia department., Directly supporting the General Management for decision-making based on customer focus, aiming to retain and attract them.

MARKETING COORDINATOR

FUNERARIA LOS OLIVOS
4/11/2014 - 1/8/2016

Responsible for designing, executing, and monitoring the marketing plan for strategic business units, planning strategies and tactics aimed at attracting and retaining individual, corporate, and solidarity clients., Directly supporting the General Management in decision-making within the business environment.

MARKETING ASSISTANT

BIOSERVICIOS S.A.
1/12/2011 - 5/8/2014

Responsible for assisting the General Management and the Marketing Leader in all matters related to bidding processes with public and private entities. This includes market studies, publication of invitations, preparation and presentation of offers, follow-up on offers, potential awarding processes, and necessary logistical coordination for contract execution., Additionally, supporting the company in quotation preparation and all aspects of Marketing, from communication to the implementation of new projects.

Habilidades

Sales and Commercial StrategyTeam LeadershipMarketing ManagementBudgeting and Financial OversightClient and Stakeholder Relations
Publicado en CazVid - 3 jul 2025
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