Experienced business professional with a strong background in sales, marketing, team leadership, and financial management across diverse industries.
Developed and implemented commercial plans, managing income, budgets, and sales team incentives.
Supervised and coordinated teams exceeding 30 staff members across various departments and functions.
Designed and executed marketing strategies, handled communications, and supported branding efforts for multiple organizations.
Monitored budgets, controlled costs, and supported financial decision-making at senior management levels.
DOCTOR ROJAS PRODUCTOS NATURALES
Responsible for commercial planning, income budgeting, management of performance indicators, budget monitoring, sales team incentive settlement, portfolio management, and overall administration of a sales team of approximately 18 people.
FUNERARIA LOS OLIVOS
Responsible for the planning, execution, and control of income, costs, and expenses, leading over 30 collaborators; commercial, administrative, and operational staff with impact at the National and Departmental levels., Directly supporting the General Management to facilitate decision-making based on the fulfillment of the value proposition and financial indicators.
FERRETERIA LOS FIERROS S.A.
Responsible for internal and external communications, as well as the proper management of company clients (current, new, and potential), leading 2 collaborators; 1 administrative and 1 designer, with impact in the Antioquia department., Directly supporting the General Management for decision-making based on customer focus, aiming to retain and attract them.
Professional in National and International Marketing
Specialist in Strategic Marketing Management and Commercialization
Marketing Digital Diploma in Senior Management
English
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Managed client accounts, coordinated bidding processes, and supported contractual negotiations.
FUNERARIA LOS OLIVOS
Responsible for designing, executing, and monitoring the marketing plan for strategic business units, planning strategies and tactics aimed at attracting and retaining individual, corporate, and solidarity clients., Directly supporting the General Management in decision-making within the business environment.
BIOSERVICIOS S.A.
Responsible for assisting the General Management and the Marketing Leader in all matters related to bidding processes with public and private entities. This includes market studies, publication of invitations, preparation and presentation of offers, follow-up on offers, potential awarding processes, and necessary logistical coordination for contract execution., Additionally, supporting the company in quotation preparation and all aspects of Marketing, from communication to the implementation of new projects.
