Syed - Performance Marketing Lead with 10+ years in Digital Marketing and E-commerce

Performed a comprehensive SEO audit of the failing Pakistani Shopify store, repaired broken links, optimized meta tags, and resolved the Merchant Center suspension, which restored the store’s ability to attract organic traffic. Implemented technical SEO using PageSpeed Insights and GTMetrix: fixed indexing errors, boosted Core Web Vitals scores, optimized over 100 product pages, and reorganized site architecture to improve crawl efficiency. Indexed 598 keywords (up from zero); branded & commercial terms hit Page 1 in 60 days.. Reinstated Google Merchant Center by removing fake reviews, updating product data, and applying compliance tactics, which restored the store’s ability to run paid campaigns. Integrated and optimized Google Search Console, Google My Business, and schema markup, resulting in higher search visibility and richer search results. Achieved 83% increase in orders and 81% increase in sales in 90 days.. Contributed to PKR 3.21M in net sales (Feb-Apr) - March marked all-time high.. Collaborated cross-functionally on CRO, ad copy, and campaign redesign for Google and Meta ads, using Loom for stakeholder reviews and Excel for performance analysis, resulting in higher conversion rates and improved ad efficiency.

Developed and executed tailored Google Ads PPC campaigns, using bid-management tools and conversion tracking, which delivered a measurable increase in client ROI. Utilized in-depth performance analysis to identify growth opportunities and drive improvements in ad efficiency and customer acquisition, leading to enhanced campaign effectiveness. Reduced Google Ads CPA from $70 to $45 through keyword refinement, ad schedule optimization, and tighter audience targeting. Decreased Meta Ads CPA from $70 to $7 by shifting campaign objective from Link Clicks to Form Submissions, resulting in a 90% cost reduction per lead. Ran structured creative testing across formats - discovered short-form video (Reels) drove highest conversion at lowest cost.. Improved lead quality and volume by aligning ad messaging with landing page intent and eliminating drop-off points.

Explored UAE market opportunities by relocating internationally and conducting a landing-page audit with Google Analytics 4 event tracking, which identified three key regional consumer trends for future service offerings. Launched and ran a Dubai-based business-setup service, using Canva for branding and cross-functional collaboration with design and development teams, which established a local presence and secured the first client contracts. Developed operational plans and managed client inquiries using a shared Google Sheet, and trialed offline marketing flyers created in Canva, which attracted several new prospects. Applied insights from entrepreneurship, client relations, and regional business ecosystems to guide a transition back to digital marketing, leveraging GA4 event tracking and WooCommerce expertise to improve campaign performance.

Launched and scaled a WooCommerce-based e-commerce store from scratch in the Canadian market, handling site development, product listings, SEO, and payment setup, resulting in a live storefront ready for customers. Grew revenue to $450K/year at peak by executing performance-marketing strategies and driving high-return traffic through Google and Meta ads. Established a recognizable brand presence and increased branded search traffic, allowing a complete pause of ad spend on generic keywords while maintaining sales volume. Managed full-stack digital marketing-including keyword research, ad creation, targeting optimization, and budget allocation across Google and Meta platforms-leading to improved campaign performance and lower cost per acquisition. Delivered end-to-end operations: customer service via live chat, supplier negotiations, and stock/inventory management, which maintained consistent on-time order fulfillment. Created a lean, scalable marketing system by shifting focus from acquisition to brand-driven retention and conversion, enhancing customer loyalty and increasing repeat purchases.

Delivered training to over 2,000 students across multiple cohorts on digital marketing fundamentals-including SEO, keyword research, content strategy, and paid advertising-using Google Analytics 4 for performance tracking, which resulted in high student satisfaction and increased competency in campaign planning. Developed and facilitated hands-on workshops on Google Ads, Google Keyword Planner, and SEMrush, guiding participants through real-world campaign setups; learners reported improved proficiency and applied the skills to launch their first ad campaigns. Designed structured curriculum and learning modules tailored to beginner-to-intermediate learners, ensuring clarity and skill retention.. Mentored students on freelancing platforms (Upwork, Fiverr) and digital entrepreneurship, helping many kick-start online careers.

Delivered tailored SEO, PPC, and digital marketing services to global clients across industries, resulting in increased online visibility and customer engagement. Planned and executed Google Ads and Facebook Ads campaigns, optimizing for lead generation, product sales, and app installs, which led to improved conversion rates and customer acquisition. Provided SEO audits, keyword research, on-page optimization, and content strategy, leading to improved organic visibility and higher search rankings for clients. Advised clients on digital growth strategies, campaign budgeting, and user acquisition funnels, contributing to higher ROI and client retention.. Managed end-to-end projects with measurable performance tracking using Google Tag Manager and weekly reporting in Google Sheets, delivering transparent reports and agile client communication, which ensured projects stayed on schedule and met client goals.

Executed a full-funnel digital marketing campaign for a France-based HACCP trainer, targeting chefs and food businesses preparing for food safety certification, resulting in increased brand visibility and engagement. Launched and managed Google Ads and Facebook Ads campaigns to promote HACCP training, free templates, and a newly developed food safety mobile app, leading to increased user engagement and app downloads. Designed conversion-focused landing pages in Unbounce and coordinated lead magnets (HACCP checklist templates in spreadsheet and graphic formats) to drive email signups and free-trial users, which increased lead generation. Collaborated with the client to develop a freemium-to-paid subscription funnel focused on food safety compliance education and tools, which enhanced customer retention and conversion rates. Grew app awareness and traffic through a combination of organic social media content and paid media distribution strategies, resulting in increased app visibility and user engagement. Delivered campaign reports and optimization insights, improving click-through rates and reducing cost-per-lead over the engagement period.

Led PPC campaigns for 20+ AdWords accounts with a $10K monthly budget, achieving a 115% lift in conversion rates through data-driven strategies and A/B testing.. Reduced cost-per-acquisition (CPA) from $3.00 to $0.90 through structured Google Ads optimization, A/B testing of ad creatives, and refined targeting. Led CRO efforts by testing landing page elements-CTA buttons, color schemes, imagery placement, and lead form fields-using Elementor and Google Analytics 4 event tracking, which increased conversion rates. Directed a cross-functional team of developers, designers, and content writers to align paid-ad strategies with on-site user experience using Google Analytics 4 and Tag Assistant, resulting in improved overall conversion performance. Conducted comprehensive keyword research for a UK-based event venue client, identifying high-intent terms and mapping them to custom landing pages, which improved ad relevance and quality scores. Created user-intent-driven landing page strategies that aligned with PPC ad copy, reducing bounce rates and increasing conversion volume by over 40%.. Implemented a conversion-tracking framework in Google Analytics 4 with Tag Assistant across multiple client accounts, delivering precise attribution and allowing budget scaling based on clear data insights. Collaborated with sales and account managers to turn performance metrics from Google Analytics 4 into clear business recommendations and monthly client reports, helping clients prioritize spend and improve ROI.

Identified and resolved critical UX flaws in the purchase funnel, redesigning the user flow to reduce drop-off rates and improve conversion.. Conducted targeted outreach to online forums, custom dress shirt communities, and fashion blogs, securing backlinks and social proof to drive qualified traffic.. Revamped on-page SEO structure and content strategy after months of stagnant results, resulting in improved search rankings and first measurable organic sales.. Audited and optimized underperforming SEO campaigns by realigning keyword strategy and technical SEO fundamentals, leading to a 3x increase in indexed pages.. Took ownership of eCommerce analytics to identify user behavior trends, using insights to prioritize changes that directly contributed to revenue growth.. Drove weekly sales growth for NattyShirts within three months by analyzing user feedback with Hotjar, expanding channel outreach, and fixing SEO issues using Google Ads and Shopify, which created a consistent sales pipeline.

Specialized in PPC campaign management and high-intent keyword segmentation using Google Ads and A/B testing, delivering over 10,000 freelance hours and maintaining a 4-star rating, which boosted client satisfaction. Completed over 100 digital marketing projects using SEO, PPC, affiliate marketing, and UX auditing strategies for clients in the US, UK, Germany, and India, resulting in improved online visibility and client engagement. Managed PPC campaigns for a tourism company in Austin, TX, and a supplement brand in Germany, optimizing targeting and ad spend, which improved ROI and increased customer acquisition. Served as Affiliate Marketing Manager for a UK-based company, recruited and managed affiliate partners, and increased lead flow through commission-based channels, resulting in higher sales and brand visibility. Executed SEO strategies for multiple US-based small businesses, including on-page optimization, keyword targeting, and link-building campaigns that improved search rankings and organic traffic.. Conducted detailed UI/UX audits for an Indian tech firm using PageSpeed Insights and GTMetrix, and provided actionable design recommendations that improved user engagement and increased conversion rates, as reported by the client. Delivered tailored marketing solutions by adapting to diverse industries and budgets, earning consistent 5-star feedback and repeat client contracts on freelance platforms.