Sylvia

Demonstrated experience with Forecasting & Demand Planning.

Demonstrated experience with Pricing & Inventory.

Demonstrated experience with Budget Planning & Tracking.

Demonstrated experience with Account & Sales Management.

Demonstrated experience with Distributor Management.

Off Premise Manager with extensive experience in the Florida market, specializing in luxury and premium spirits.. Proven track record of driving sales growth, building strong relationships with key retail accounts, and executing high-impact merchandising and promotional strategies.. Skilled in brand positioning, market analysis and distributor collaboration to maximize visibility and profitability.

Managed multiple distributors (Winebow, Breakthru, Southern Glazer’s) with a wine and spirits portfolio of over 25 key priority brands.. Worked with distributor sales and portfolio management teams to grow distribution through On and Off Premise, and Regional and National Chain Accounts.. Responsible for the development, implementation and execution of programs and budgets to utilize case volume and distribution to improve brand position in the market.

Responsible for launching and sales of Empress 1908 Gin throughout the state of Florida.. Created brand awareness and advocacy for On Premise, Off Premise and Chain accounts.. Formulated and executed sales strategies, pricing, programming, forecasting, shipments and depletions with Southern Glazer Wine & Spirits.

Developed and monitored sales and depletion goals within assigned market to ensure targets were met for Blue Chair Bay Rum.. Oversaw distributor, Republic National to ensure in-market executions of brand, portfolio and company strategies to grow volume and profit across territory.

Worked with local team to launch and develop sales of TY KU Premium Sake throughout the state of Florida, Alabama, Georgia, and Massachusetts.. Managed local distributors, Southern Wine & Spirits, Republic National, GA Crown and Martignetti with pricing, programming, inventory, shipments, depletions and accounts sold across all segments, on, off, and chain accounts in achieving goals.

Responsible for the launch of PAMA Pomegranate Liqueur for FL state.. Created brand awareness and support with Southern Wine & Spirits and On Premise accounts to secure distribution, feature drink menus, promotions and training/education.

Worked with ADS & Portfolio Brand managers to create target accounts and programs designed to aid focus brands, Sauza Tequila, Midori Liqueur, Stoli Vodka, Malibu Rum, Maker’s Mark, Canadian Club, Beefeater and Kahlua in achieving all goals throughout South Central Texas.. Developed distributor relationships with Glazer’s Texas and Local Class B’s in territory.