Valeria

Team Leader

Led a multidisciplinary team of illustrators and designers, aligning artistic vision with the agency's commercial objectives., Implemented customer experience (CX) metrics that optimized the sales funnel, increasing the conversion rate from prospects to closed projects., Redesigned the workflow between the sales department and the illustration team, reducing turnaround times and eliminating production bottlenecks., Mentored staff in assertive communication and negotiation techniques, significantly improving key client retention and the final quality of deliverables., Managed daily workloads to ensure a perfect balance between creative excellence and departmental profitability.