Vicky

Digital Marketing Specialist

Managed complete on-page, off-page, technical, and local SEO strategies for multiple B2B and B2C service-based client websites, improving organic visibility and lead flow.. Planned and ran Google Ads search campaigns across client accounts, optimizing targeting, bids, and ad copy to improve ROI and lead quality.. Designed and built high-converting landing pages to support paid and organic campaigns, aligning page structure with campaign intent.. Partnered with design teams to improve website UI/UX as part of SEO strategy, boosting on-site conversions and reducing drop-off.. Built high-DA backlink profiles and optimized Google My Business listings, strengthening local search rankings for service-based clients.. Owned social media handles end-to-end: created weekly content calendars, ideated and produced Reels, and managed the full posting cadence across Instagram and Facebook.. Conducted regular technical SEO audits, identifying and fixing crawlability, indexability, and site-speed issues.. Executed Meta (Facebook & Instagram) ad campaigns alongside Google Ads to diversify lead generation channels.. Collaborated directly with clients to translate business goals into measurable, results-driven digital marketing plans.