BB Paid Media Specialist

At Intellias, we're always on the lookout for exceptional talent to join our team in Colombia. Over 20 years of market experience, Intellias brings together technologists, creators and innovators in Europe, North and Latin America, and the Middle East. Join our international team and take the mission to solve the advanced tech challenges of tomorrow!
If you're enthusiastic about contributing your skills and experience to our organization, we invite you to submit your CV for this position.
What we offer you in ColombiaIndefinite contract with Intellias Colombia SAS, payment in COPHealth, life, funerary and pet insurance for the employeeExtra vacation daysWorkation up to 90 day outside ColombiaTraining and certifications100% work from home + internet subsidy100% English environment
Requirements:Advanced Business EnglishProven track record managing B2B campaigns with longer decision cycles and lead‑generation objectives.Deep understanding of lead quality vs. volume, with experience optimizing toward MQLs, SQLs, and pipeline impact rather than surface‑level conversions.Experience optimizing beyond CTR and CPC, focusing on conversion quality, funnel progression, and overall business impact.Proficiency in testing strategies, refining audiences, and reallocating budgets based on performance insights.Familiarity with integrating paid media strategies with sales and CRM data.4+ years setting up and maintaining Google Ads, Meta and Programmatic campaigns.5+ years of experience working with Google Analytics and Google Tag Manager.Hands‑on experience running campaigns across multiple regions, with knowledge of localization, regional performance differences, time zones, currencies, and budget allocation.
Responsibilities:Develop local/global paid media strategies and launch high-performance digital campaigns (demand generation, nurturing) across advertising platforms (all things Paid Display, Paid Social and Programmatic)Set up and maintain multiple PPC campaigns including writing ads, design campaign structure, bid strategies, conversion tracking, audience targeting, landing pages, and other variables to improve performance of ad spendTake on the subject matter expert role in paid media - provide recommendations and best practices towards framing new campaign and optimizing live ones to achieve the best results and ROI on paid investmentSetup, maintain and optimize digital campaigns, with regular reporting of performance against goalsCreate and manage remarketing, look-a-like and other custom audiences across all paid media platformsOwn the paid media budget, both in terms of allocation, as well as to optimize results towards achieving business KPIsRegularly test and implement of advanced approaches and tactics related to platform management, campaign targeting or budget optimization.Implement A/B and multivariate testing of ad copies and landing pagesReport cross-platform on regional and global campaign performance and results & track conversion; regularly report on lead generation and budget utilization pacing ratioLeverage in-house reporting systems and analytical tools to take a data-driven approach to analyze, optimize and improve campaign performanceIdentify and drive new opportunities in paid search to further scale the business and improve efficiencies across campaignsAnalyze website traffic and offer insights for improving campaignsComplete keyword and competitor research