Brand Manager

Job Summary:We are looking for a Brand Manager to own brand strategy, portfolio management, and commercial execution across our brand portfolio . This P&L-owning role sets growth strategy and partners with cross-functional teams to bring business plans from concept to execution, within a fast-growing FMCG/CPG distribution company.
Key Responsibilities:
• Brand Strategy & Business Planning: Own the Annual Brand Plan and multi-year growth strategy, including brand architecture, positioning, and priority growth areas by market, channel, and category.
• Portfolio & Innovation Management: Lead the innovation pipeline and portfolio mix from concept through launch and drive SKU rationalization to maximize profitability.
• Commercial Planning & Go-to-Market Execution: Define pricing strategy, lead joint business planning with key accounts, and align cross-functional teams (Supply Chain, Finance, Regulatory, Trade Marketing) for flawless go-to-market execution.
• Vendor & Consumer Insights: Serve as the single point of contact for key vendors, and lead consumer/category research to translate market trends into innovation opportunities.
• Financial & Performance Ownership: Own P&L delivery (net sales, gross profit, market share) and lead monthly/quarterly business reviews (MBR/QBR) with vendors and internal stakeholders.
Requirements:3-5+ years as a Brand Manager, Marketing Manager, or Trade Marketing Manager in FMCG/CPG, distribution, or retail, with a proven track record owning brand strategy, portfolio management, and P&L results.Strong analytical and negotiation skills; experience leading cross-functional teams and influencing without direct authority.Business owner mindset, strategic thinker, comfortable operating in fast-paced, high-growth environments.Advanced English is required.