Campaign Executive

Campaign Executive (Paid Social)
Fully Remote | Global, Independent Growth Agency | $36,000 - $40,000 |
About Webtopia:Webtopia is a global, remote-first independent growth agency, led by twins Tris and Ben Dyer. Tris brings the long-term vision; both are driven by a shared curiosity about how brands grow and what it takes to build something that lasts.
Today we support brands across fashion, beauty, health and wellness, home, jewellery and more. Our work blends creative thinking, data-led strategy and performance expertise, grounded in a belief in people and the brands they're building.
We're a lean, deliberately-not-scaling team of around 20 people across Webtopia and Oaks. Rather than growing headcount for its own sake, we hold ourselves to a target of £100k+ revenue per head - which means every hire matters and every team member owns real client outcomes.
We operate on a pod model: Pod Lead → Campaign Manager → Executive, backed by shared creative, ops and finance resource. We're social-led and multi-channel — Meta is our engine, Google sits as a support channel, and we bring in TikTok, Pinterest and Klaviyo where they genuinely fit the brand.
Some proof points on the kind of scale we operate at:Grown a client (CVG) to ~$9M in gross profitTeam members managing £500–600k/month in spend before joining usA BFCM campaign that scaled spend 646% YoY, drove revenue up 800%, and delivered a 12.48 ROAS
AI fluency is a hard requirement for this role, not a nice-to-have. We've built AI and automation into how our Executives work, and you'll be expected to use tools like Claude every day to move faster and more accurately.
The Role:We're hiring two Campaign Executives to join our growing pods. As a Campaign Executive, you're the engine room of performance. You'll build, optimise and report on paid social campaigns every day across a portfolio of 4–6 client accounts, working closely with your Campaign Manager and Pod Lead to keep every account accurate, efficient and moving forward.
If that sounds like more accounts than you're used to, that's by design. AI and automation are built into how our Executives work, taking care of the repetitive build, checking and reporting tasks so you can manage a bigger portfolio without cutting corners.
This isn't a client-facing role, but clear written communication matters: you'll be sharing updates, flagging issues and documenting your work for the team in writing, every day.
Campaign Build & OptimisationBuild paid social campaigns accurately and quickly, primarily on Meta, following the strategy set by your Campaign ManagerCarry out daily account checks and optimisations to keep clients on track against their KPIsMonitor pacing and spend so budgets are delivered as agreedLaunch and test new creative and audience approaches as soon as assets are readyUse AI tools and automation to speed up builds, checks and reporting without sacrificing accuracy
Diagnosis & Account HealthSpot inefficiencies early - wasted spend, creative fatigue, audience overlap, tracking gaps - and bring a clear recommendationKeep an eye on pixel, Conversions API and Shopify backend setup so data stays reliableLook beyond ad metrics to site performance, flagging anything on the client side that's holding results back
Reporting & CommunicationPull together accurate performance reports and insight for your Campaign Manager and Pod LeadCommunicate clearly and concisely in writing, using Slack and ClickUp, so the team always knows the status of your accountsFlag problems quickly and honestly. Catching an error early always beats hiding it
Team & InnovationShare wins, tests and lessons with the wider media buying teamBring new ideas - whether that's a creative angle, a platform feature or a smarter way to automate a taskLive our values day to day and help build a team-first culture across time zones
How You'll Be Measured:We're transparent about what good looks like. Your performance will be reviewed against:
Accuracy: error count across builds, launches and reportingScale: ad spend and revenue managed across your accountsSpeed: turnaround time on tasksCulture: how you live our values and work with the teamInnovation: new ideas, tests and improvements you bring
Where This Role Leads:This is a genuine first step on a clear path: Executive → Campaign Manager → Pod Lead. It isn't theoretical, either - two of our three current Pod Leads started as Campaign Executives. If you do the work and live the values, we'll invest in getting you there.
A Day in the Life:Expect a mix of morning account checks and pacing, hands-on campaign builds and optimisation, launching new creative, digging into data to diagnose what's working (and what isn't), and writing clear updates for your pod. Most of your collaboration happens in Slack and ClickUp, with regular check-ins during the hours you overlap with the UK.
What You'll Bring:Must-haves:1–2 years of direct, hands-on Meta Ads experience, with a track record of building and optimising campaignsWorking knowledge of ShopifyDaily use of Claude or other AI tools in your workflowAbility to diagnose account inefficiencies and explain what you'd change and whyAwareness of pixel, Conversions API and backend tracking setupClear, accurate written communication
Nice-to-haves:TikTok, Pinterest and/or Google Ads experienceCreative strategy experience: a strong plusInfluencer or creator marketing experience: a strong plusComfortable with Slack, ClickUp and G-Suite
Skills and approach:Detail-obsessed: you check your work before anyone else has toProactive and comfortable working unsupervisedCurious about why campaigns perform the way they doA genuine team player
Our values come first - literally. They're the basis of the first stage of our interview process, before we even get into skills and experience:
Partner Obsession - we think alongside our clients, not just for themCollaboration - we win as a team, across pods and departmentsIntegrity - we do right by our clients and each other, even when it's hardCuriosity & Growth - we stay hungry to learn, question assumptions, and keep getting better
Engagement & BenefitsFull-time independent contractor engagement on a fixed monthly fee of $3000Flexible working week, with hours spread to suit you and your pod's time zone overlapReduced hours over Christmas, with no requirement to use time offCultural and religious holidays observed (e.g. Eid, Holi, Thanksgiving)Fully remote, with a clear progression path to Campaign Manager.