Country Manager - Colombia

The Country Manager will lead and grow the company’s business in Colombia by developing and executing a country strategy aligned with LATAM priorities, driving revenue and profitability, building high-performing local teams, and ensuring operational excellence and full compliance with local regulatory requirements.
Key Responsibilities:Develop and implement the business strategy for Colombia aligned with LATAM priorities (market entry, expansion, product localization).Own P&L for Colombia; set revenue, margin, and growth targets and deliver against them.Build and lead a cross-functional leadership team in Colombia (sales, marketing, customer success, operations, finance, legal, HR).Identify and prioritize country market opportunities, lead market entry, partnerships, and M&A initiatives.Create go-to-market plans tailored to Colombia, including pricing, channel strategy, and local partnerships.Ensure compliance with local regulations, tax, employment law, and data/privacy requirements.Drive customer acquisition, retention, and satisfaction; oversee major client relationships and enterprise contracts.Optimize operational processes, supply chain/logistics (if applicable), and resource allocation within Colombia.Represent the company with local stakeholders: government, industry associations, investors, and media.Recruit, mentor, and develop senior local talent; foster inclusive, high-performance culture within the country.Report regularly on KPIs, risks, and opportunities to executive leadership; implement corrective actions as needed.
Required Qualifications:10+ years of leadership experience with progressive P&L responsibility; prior Country Manager, GM, or senior leadership experience preferred.Proven track record of scaling business operations in Colombia.Strong commercial acumen in sales, partnerships, and go-to-market execution.Experience operating in complex business environments, including regulatory compliance and multi-stakeholder management. LATAM exposure is a plus.Fluency in Spanish required; professional English proficiency required. Portuguese is a plus.Bachelor’s degree required: MBA or equivalent strongly preferred.
Core Skills & Competencies:Strategic thinker with strong analytical and financial skills.Excellent leadership, talent development, and change-management capabilities.Negotiation and stakeholder-management skills at executive and government levels.Strong understanding of the Colombian market and business environment; LATAM cultural awareness is a plus.Results-driven, decisive, with high integrity and resilience.Comfort with ambiguity and rapid change in high-growth environments.
Key Performance Indicators (examples):Country revenue growth and margin targets (Colombia)Customer acquisition and retention performance within the Colombian marketMarket share growth in ColombiaTime-to-market for new products, services, or commercial initiatives within ColombiaOperational efficiency (cost-to-serve, EBITDA) at country levelEmployee engagement and leadership effectiveness within the countryExecution of local commercial strategy and business expansion within Colombia
Compensation & Benefits:Competitive base salary, performance-based bonus, and potential participation in long-term incentive plans, aligned with role scope and company policy.