Digital Marketing Analyst BB Lead Generation

We're hiring: Digital Marketing Analyst · B2B Lead Generation | Hybrid · Medellín, Colombia
Arvenda connects pre-vetted LATAM talent with growing US businesses. Outbound is our most cost-efficient acquisition channel, and we're looking for the person who will own it end to end.This is a role for someone who thinks in pipeline, not in posts. You'll write the emails, run the automations, drive LinkedIn outreach, and keep our website working as a conversion engine. You'll use AI to move faster and test more — and you won't be waiting for a brief. You'll bring ideas on how we hit our monthly targets.
Location: Hybrid — Medellín (3 days remote / 2 days on-site)Hours: Full-time, 8:00 AM – 5:00 PM COL
What you'll doOwn email outreach end to end — write sequences, build automations, and test copy against reply and conversion ratesDrive LinkedIn outreach — connection campaigns, direct messaging, and prospecting through Sales NavigatorManage and maintain our website and landing pages alongside the marketing lead — build, publish, and iterateUse AI tools to speed up copywriting, campaign production, and day-to-day workflowsKeep CRM data organized and campaign execution running cleanDefine and run our social media strategy — messaging, calendar, and content directionManage inbound conversations across social channels and route qualified interest to salesTrack channel performance and bring your own proposals on what to test, scale, or cut
What we're looking for2+ years in email marketing and outbound, with metrics you can speak toEnglish B2 written — you'll be writing to US business owners every dayHands-on experience with CRM and marketing automation platformsPractical AI experience — you already use AI tools daily for writing, research, and production, and you know where they help and where they don'tWebsite and landing page management — WordPress, or modern builders like Framer or WebflowLinkedIn as a prospecting channel — outreach, messaging, and targeting at scaleStrong commercial writing — short, direct, persuasive. Not brand copyComfort with numbers: you know what a good reply rate looks like and why cost per lead matters more than impressionsYou bring ideas. We're not looking for someone who waits for a brief — we want a partner who proposes what we try nextBased in Medellín and available for a hybrid schedule
Nice to haveB2B experienceCold email at scale to US marketsWordPress + Elementor
How to applySend your CV to [email protected] with the subject line "Digital Marketing Analyst – [Your Name]". Include one email sequence or campaign you're proud of, and the results it produced.Learn more about Arvenda: Arvenda LLC on LinkedIn · www.arvenda.com#DigitalMarketing #B2BLeadGeneration #EmailMarketing #Outbound #MedellínJobs #HiringNow #Arvenda