Digital Marketing Content Specialist

Principal Functions:The Digital Marketing Content Specialist is responsible for planning, creating, designing and publishing engaging digital content across the company's social media platforms while ensuring brand consistency and alignment with marketing objectives. This position manages editorial calendars, supports digital campaigns, coordinates regional content initiatives, monitors social media performance, and creates visual and multimedia assets that strengthen the company's digital presence across Puerto Rico, Costa Rica, Panama and the Dominican Republic.
Responsibilities:Develop, manage and maintain the editorial and content calendar for all digital platforms, ensuring timely execution of campaigns and alignment with business priorities.Manage the company's social media platforms, including community management, audience engagement and timely responses to messages and comments.Create, design and produce original digital content, including graphics, photography, videos, animations, reels, carousels, stories and written copy for the company's social media platforms while ensuring brand consistency across all regionsDevelop and maintain editorial calendars to ensure consistent content publishing and compliance with established deadlines across all assigned marketsStay on top of current trends in social media and adapt your content strategy accordingly.Create platform-specific content optimized for Facebook, Instagram, LinkedIn, TikTok and YouTube, following current digital marketing best practices and platform specifications.Design creative assets for organic social media content, paid advertising campaigns, email marketing and internal communications.Create and edit short-form videos for social media platforms, including reels, stories and promotional videos.Monitor and respond to comments and messages from followers in a timely and professional manner.Monitor, respond and appropriately route inquiries received through the company's social media platforms.Analyze social media and campaign performance using analytics tools, prepare monthly performance reports and recommend optimization opportunities based on key performance indicators (KPIs).Design and develop digital assets and communication pieces for email marketing campaigns targeting customers and employees.Coordinate with external agencies regarding media budgets, campaign execution and advertising performance for assigned countries.Support the development and execution of social media communication strategies aligned with the company's marketing objectives.Support the planning, setup and execution of trade shows, corporate events and marketing activities.Design and develop digital and printed marketing materials required by the Marketing Department, ensuring compliance with the company's visual identity and brand standards.Attend company events in Puerto Rico to capture photography, video and live content for digital platforms, while coordinating with regional agencies to ensure consistent brand representation across Panama, Costa Rica and the Dominican Republic.Manage and organize the company's digital asset library, including photographs, videos and creative files for future marketing use.Plan, prioritize and manage multiple marketing projects simultaneously using the company's project management platform while meeting established deadlines.
Requirements: Bachelor’s degree in marketing, Communications, Digital Marketing, Advertising, Graphic Design, or a related field.Minimum of two (2) years of experience in social media management, digital content creation, and execution of digital marketing campaigns.Experience using Meta Business Suite and Meta Ads Manager.Experience creating and managing editorial/content calendars.Experience with project management platforms such as ClickUp, Asana, Monday.com, Trello, or similar.Experience using social media analytics and reporting tools.Excellent verbal and written communication skills.Bilingual Spanish/EnglishProficiency in Microsoft Office 365 (Word, Excel, PowerPoint and Outlook).Knowledge of photography, visual composition, graphic design principles, and basic video editing for digital content.Proficiency managing business accounts across Facebook, Instagram, LinkedIn, TikTok and YouTube, including knowledge of platform best practices and content formats.Experience creating content using Canva and/or Adobe Creative Suite.Experience creating and editing short-form videos using tools such as CapCut, Adobe Premiere Pro, or similar.Able to coordinate and establish prioritiesProficient in computer software such as: Word, Excel, Power pointStrong writing skills