Digital Marketing Specialist in Uppal Kalan, Telangana

TechZnanie Innoversity is looking for a skilled Digital Marketing Specialist to join our innovative team in Uppal Kalan, Telangana, India. This full-time role offers a collaborative and fast-paced environment where you will play a key role in driving B2B lead generation and expanding our digital presence. Key Responsibilities Develop and implement effective B2B lead generation strategies to boost sales and client acquisition. Create compelling content for blogs, social media, newsletters, and other digital channels. Manage and optimize digital advertising campaigns on Google Ads, Facebook Ads, and other platforms. Apply SEO and SEM best practices to improve website visibility and increase organic traffic. Analyze campaign and website performance using tools like Google Analytics to generate actionable insights. Collaborate with graphic designers to create visually appealing marketing materials. Conduct thorough market research to stay ahead of trends and understand customer preferences and competitors. Required and Preferred Qualifications Bachelor's degree in Marketing, Business, or related field. 2-3 years of proven experience in digital marketing with a focus on B2B lead generation. Proficiency with Google Analytics, SEMrush, and social media management tools. Strong copywriting and communication skills. Experience with UI/UX optimization is a plus. Join TechZnanie Innoversity and collaborate with sales, design, and product teams to align marketing strategies that drive growth and innovation.