Email Marketing Specialist

About the role

Digital Executive is hiring a full-time E-Commerce Email Marketing Manager to own email strategy and execution across multiple DTC brands for a fast-growing marketing agency. The role focuses on lifecycle flows, campaign calendars, retention, and revenue through email. You’ll work with founders, designers, copywriters, and paid media teams to integrate email into each brand’s growth strategy.

This role goes beyond newsletters. It requires understanding how email affects LTV, conversion, retention, and customer behavior, and making data-driven decisions to improve performance. The role is fully remote and requires English-speaking candidates. Hours are 9am–5pm EST.

Responsibilities

• Own email marketing strategy and execution across multiple e-commerce brands.
• Build and optimize welcome, abandoned cart, post-purchase, winback, replenishment, and promotional lifecycle flows.
• Plan and manage campaign calendars for launches, promotions, and seasonal events.
• Analyze revenue, CTR, CVR, deliverability, and customer retention metrics.
• Run A/B tests on subject lines, creative, offers, messaging, and send timing.
• Work with designers and copywriters to create high-performing, on-brand campaigns.
• Manage and maintain Klaviyo accounts and supporting ESP tools.
• Monitor list health, segmentation, deliverability, and email engagement trends.
• Identify opportunities to improve retention and increase customer lifetime value.
• Stay current on e-commerce email trends and apply learnings across accounts.

Requirements

• 2–5+ years of hands-on e-commerce email marketing experience.
• Deep experience with Klaviyo is required.
• Proven ability to drive revenue through lifecycle and retention marketing.
• Strong understanding of segmentation, personalization, and automation strategy.
• Comfort analyzing data and making performance-based recommendations.
• Strong communication skills and good creative skills.
• English-speaking.

How to apply

Apply directly on CazVid.

Datos clave

• The source describes the role as full-time.
• The source states hours are 9am–5pm EST.
• Deep experience with Klaviyo is required.
• The role requires English-speaking candidates.