Event Marketing Manager-MexicoA

Job Responsibilities:1. PR Strategy & Brand ReputationBuild XPENG’s public image in Mexico focusing on EV technology, intelligence, and safety.Align communication messages between Mexico subsidiary and HQ.Manage long-term reputation programs.2. Media Relations (Automotive Focus)Develop strong relationships with automotive, technology, business, and mainstream media.Organize test-drive events, media briefings, interviews, and product technology sessions.Coordinate execution with the distributor and agencies.3. Crisis & Public Opinion ManagementMonitor EV-related public opinion including safety, charging, and autonomous driving.Lead local crisis response and collaborate with HQ.4. Content ManagementPrepare press releases, Q&A, statements, and technical content.Review all communication materials to ensure brand consistency and compliance.Event & External Communication SupportPlan PR events, media days, and technology showcases.Manage media coverage and PR KPIs.5. Marketing AdministrationCoordinate full-cycle administrative logistics for marketing campaigns, offline events and brand activities, including budget application, venue & vendor coordination, and promotional material preparation, to ensure on-schedule and compliant execution.
Job Requirements1. Bachelor's degree or above, major in Communication, Journalism, Marketing or related fields.2. At least 5 years of experience in marketing communication, public relations or media, with an automotive industry background required3. Excellent English writing and communication skills; Portuguese background is preferred4. Familiar with the operation of traditional media and social media, able to keenly capture new media trends5. Excellent team collaboration and cross-departmental communication skills, able to efficiently handle complex tasks in a high-intensity work environment6. Good crisis management experience and emergency response capabilities