Gerente Comercial - Strategy Business Development

Strategy & Business Development Manager — Real Estate Panama City, Panama Company Description Makaya Real Estate is a brokerage and full-service marketing agency created by experienced investors from the United States and Israel who identified Panama as a high-potential market. The firm manages a diversified portfolio of exclusive projects in Casco Viejo, Panama City, Pedasí, and Playa Venao, serving buyers and investors focused on strategic capital deployment. Makaya differentiates itself through deep local market expertise, a robust in-house marketing operation, and investment standards shaped by decades of cross-continental experience. The team actively positions each asset, leading the journey from initial interest through closing to maximize value and outcomes. At Makaya, real estate is treated as a vehicle for capital growth and long-term legacy, with Panama as a core opportunity. Role Description The Commercial Business Development Manager is a full-time, on-site role based in Panama City. This role is responsible for developing and executing commercial and marketing strategies that drive sales growth across Makaya’s portfolio of real estate assets. Day-to-day activities include conducting market analysis, defining target segments, planning campaigns, and coordinating marketing initiatives with internal and external stakeholders. The manager will collaborate closely with sales, project, and leadership teams to build and optimize go-to-market plans, track performance metrics, and adjust strategies based on data. The role also involves overseeing key client relationships, supporting negotiations, and ensuring consistent brand positioning across all channels and projects. We're looking for someone who can turn raw real estate market data into a launch-ready commercial strategy — and then run that strategy end to end. This isn't a pure marketing role and it isn't a pure analyst role. You'll define what to build and how to price it, then own the go-to-market plan that gets it sold. What you'll ownRead competitive market data (pricing, absorption, unit mix, inventory rotation) and translate it into a defensible product and pricing recommendation for new developmentsBuild go-to-market feasibility: pricing strategy, unit mix, phasing, and realistic sales-pace/absorption projectionsDesign the full commercial launch strategy — positioning, pricing architecture, sales channel strategy, marketing plan, and launch sequencing — from first market read to sold-outPartner with sales, finance, and development teams to keep pricing and pace assumptions grounded in real performance, not guessworkMonitor the market on an ongoing basis and recommend pricing or pacing adjustments as conditions shift What we're looking forReal estate experience is A MUST — ideally in market studies, commercial strategy, pricing, or new development launchesComfortable working directly in spreadsheets: pivoting raw project-level data, building absorption/pricing models, not just reading someone else's summaryTrack record of taking a project from market analysis to an actual go-to-market plan — pricing, positioning, sales strategy, and marketing all tied togetherSharp commercial judgment — can defend a pricing or product recommendation with data, not just intuitionStrong written and verbal communication; able to present a recommendation clearly to leadership or an investment committeeCommercial strategy and planning skills, including Market Planning and Marketing to design and implement effective go-to-market initiatives.Strong Sales and Negotiation capabilities to convert leads, support complex transactions, and build long-term client relationships.Project Management skills to coordinate campaigns, manage timelines and resources, and align cross-functional teams.Experience in real estate is required, investment, or related sectors, ideally within international or emerging markets.Excellent communication and presentation skills in English (mandatory); proficiency in Spanish.Comfort working in a fast-paced, entrepreneurial environment and taking ownership of outcomes.Bachelor’s degree in Business, Marketing, Economics, or a related field; advanced degrees or relevant certifications are a plus. Nice to haveExperience with international or cross-border residential salesFamiliarity with sales CRM/lead-scoring systems To applySend your resume and a short note on a launch or pricing strategy you've built to [email/contact]. If you've worked with real estate market studies before, tell us about a time the data changed your recommendation. Postúlate directamente en CazVid.