Key Account Manager

Job Title: Key Account Manager (FMCG/Consumer Electronics)Location: Guatemala City, GuatemalaReporting to: Sales Director / Country Manager1. Role SummaryThe Key Account Manager is responsible for the strategic management and commercial growth of the company’s most significant retail and distribution partners in Guatemala. The primary objective is to drive revenue, increase market share, and ensure premium brand visibility through effective negotiation, Joint Business Planning (JBP), and excellent in-store execution.2. Key ResponsibilitiesStrategic Account Management: Develop and execute long-term strategic plans for key accounts to achieve sales targets, profitability, and market share objectives.Relationship Building: Act as the primary point of contact, building multi-level relationships with category managers, buyers, and executives within the assigned accounts.Commercial Negotiation: Lead negotiations for annual contracts, pricing, rebates, promotional support, and floor space to ensure a competitive edge.Joint Business Planning (JBP): Collaborate with partners to create annual business plans that align company goals with the retailer’s growth strategies.Sales Forecasting & Analysis: Monitor sales performance (Sell-in/Sell-out), inventory levels, and market trends to provide accurate forecasts and data-driven insights.Trade Marketing & Execution: Work closely with the marketing team to implement product launches, in-store activations, and merchandising standards.Cross-functional Collaboration: Coordinate with Logistics, Finance, and Supply Chain teams to ensure product availability and resolve any operational or credit issues.3. Requirements & QualificationsEducation: Bachelor’s degree in Business Administration, Marketing, or a related field. An MBA is a plus.Experience: 5+ years of experience in sales or account management, specifically within the Consumer Electronics or FMCG sectors in Guatemala.Market Knowledge: Deep understanding of the Guatemalan retail landscape, including Modern Trade and specialized electronics channels.Languages: Proficiency in both English and Spanish is required for regional reporting and local negotiations.Technical Skills: Advanced proficiency in Microsoft Office (Excel/PowerPoint) and experience with CRM tools (e.g., Salesforce).Travel: Ability to travel within Guatemala as required to visit retail points of sale.4. Key Competencies-Negotiation Skills Ability to close complex commercial deals while maintaining healthy margins.-Analytical Thinking Strong capability to interpret sales data and market statistics to drive decisions.-Strategic Vision Ability to look beyond short-term sales and build sustainable, long-term partnerships.-Communication Exceptional verbal and written communication for high-level presentations.-Resilience Ability to thrive in a fast-paced, high-pressure environment typical of the electronics industry.