LinkedIn Marketing Lead Generation Assistant

LinkedIn Marketing & Lead Generation AssistantPart-Time and Remote | Flexible Hours (US overlap preferred) | Long-Term Contract
About the RoleOur client, a company entering the packaging/CPG space, is looking for a LinkedIn Marketing & Lead Generation Specialist to build out their brand presence from the ground up and directly drive B2B lead generation through LinkedIn outreach. This role is foundational — you'll be shaping how a new player in a fast-moving, high-value industry introduces itself online, while also proactively connecting with potential customers.
Key ResponsibilitiesPlan and write LinkedIn posts to build brand awareness and industry credibilityWrite product and company copy for use across LinkedIn, brochures, and marketing materialsProactively reach out to potential prospects on LinkedIn to generate B2B leadsTranslate technical/product concepts into clear, engaging copy for a business audienceMaintain a consistent brand voice across all written contentTrack and follow up on outreach conversations to move leads forwardCollaborate with the design team to align copy with visual materials
RequirementsProven experience writing B2B or LinkedIn marketing copyHands-on experience with LinkedIn outreach or B2B prospecting (connection requests, cold messaging, follow-up)Excellent written English — clear, concise, and error-freeComfortable writing about technical or product-heavy topics in an accessible wayNice to have: experience with packaging, manufacturing, or CPG-adjacent industriesNice to have: experience building a brand's LinkedIn presence from scratch
Ideal CandidateSomeone who can take a new, still-developing brand and give it a clear, confident voice online while also being comfortable initiating conversations with strangers to generate business. This person is self-directed, comfortable owning a content calendar without heavy oversight, and skilled at translating dense product information into copy that actually gets read. They thrive in fast-paced, flexible, async-friendly environments.