Marketing Campaign Generalist
Aviso de fuente externaen a360inc
a360inc seeks a Marketing Campaign Generalist to manage personalized marketing campaigns, paid media, creative content, and corporate communications.
Salario
No especificado
Ubicación
Panama City, Panamá
Tipo de empleo
Tiempo completo
Modalidad
No especificado
Marketing Campaign Generalist
Panama City, Panamá
Descripción del empleo
About the role
The processing center located in Panama City is looking for a Marketing Campaign Generalist to join the team. The role combines marketing and creative skills with hands-on campaign management to expand a360inc's online presence, drive personalized outreach to prospects and existing clients, and manage corporate communications. The position requires a proactive, detail-oriented person who is comfortable collaborating across departments.
Responsibilities
- Design and execute personalized marketing campaigns for prospects and current clients.
- Plan, launch, and manage paid media campaigns, primarily on LinkedIn, to support trade show promotion, lead generation, and brand visibility among target audiences.
- Monitor and optimize paid campaign performance, including budget pacing, targeting, and ad creative, to maximize ROI and lead quality.
- Develop creative content, including emails, graphics, and collateral, that supports campaign messaging and brand consistency.
- Segment audiences and personalize outreach based on client profile and prospect status.
- Notify existing clients of new company acquisitions and explain the additional services available to them.
- Build and maintain relationships through timely, relevant, tailored communications.
- Manage campaign operations, including campaign setup, list management, and workflow automation.
Requirements
- Advanced English skills, both written and verbal.
- Hands-on experience managing marketing campaigns.
- Strong creative and content-development skills, including copywriting and email design.
- Knowledge of marketing strategies, lead management, and follow-up campaigns.
- Strong organizational and analytical skills, with the ability to work independently and manage multiple campaigns at once.
- Proficiency in Microsoft Office Suite, including Word and Excel.
Datos clave
- Advanced written and conversational English skills are required.
- The role includes managing paid media campaigns, primarily on LinkedIn.
- The processing center is located in Panama City.
Preguntas frecuentes
What does the Marketing Campaign Generalist do?
The role designs and manages personalized marketing campaigns, paid media, creative content, and corporate communications.
What English skills are required?
Advanced English skills are required, both written and verbal.
What campaign experience is required?
The listing requires hands-on experience managing marketing campaigns.