Marketing Campaign Generalist

***THIS JOB REQUIRES ADVANCED ENGLISH LEVEL SKILLS. WRITTEN AND CONVERSATIONAL ENGLISH IS A MUST***MARKETING CAMPAIGN GENERALIST

SummaryProcessing Center located in Panama City is looking for a Marketing Campaign Generalist to join the team. The ideal candidate will combine marketing and creative skills with hands-on campaign management experience to expand the company's online presence, drive personalized outreach to prospects and existing clients, and manage corporate communications. This role requires a proactive, detail-oriented individual, comfortable collaborating across departments.
Duties and ResponsibilitiesDesign and execute personalized marketing campaigns targeting prospects and current clients.Plan, launch, and manage paid media campaigns, primarily on LinkedIn, to support trade show promotion, lead generation, and brand visibility among target audiences.Monitor and optimize paid campaign performance (budget pacing, targeting, ad creative) to maximize ROI and lead quality.Develop creative content (emails, graphics and collateral) that supports campaign messaging and brand consistency.Segment audiences and personalize outreach based on client profile and prospect status.Notify existing clients of new company acquisitions, clearly explaining the additional services now available to them.Build and maintain relationships by delivering timely, relevant, and tailored communications.Manage day-to-day marketing campaign operations, including campaign setup, list management, and workflow automation.
Knowledge, Skills, and AbilitiesAdvanced English skills, both written and verbal.Hands-on experience managing marketing campaigns.Strong creative and content-development skills (copywriting, email design).Knowledge of marketing strategies, lead management, and follow-up campaigns.Strong organizational and analytical skills, with the ability to work independently and manage multiple campaigns at once.Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint.Experience managing CRM platforms such as Salesforce.Experience using AI tools is a plus.Experience in the real estate, legal, or financial services industries is a plus.
Training and ExperienceBachelor's degree in marketing, communications, business administration, or a related field is preferred.A minimum of 5 years of experience in marketing and campaign management.Proven experience managing multi-channel marketing campaigns, ideally supporting client communications.Experience creating marketing content/collateral is preferred.
BenefitsPrivate Health and Life InsuranceBonuses