Marketing Commercial Strategy Lead

About the role

The Marketing & Commercial Strategy Lead develops and drives integrated marketing and commercial activation strategies across client portfolios. The role blends strategic thinking, creativity, and data-driven decision-making to deliver measurable business impact, strengthen brand positioning, and optimize performance across retail, digital, and experiential marketing channels. It also serves as a trusted advisor to clients, identifying growth opportunities and ensuring collaboration across internal and external teams.

Responsibilities

• Strategic account management: Develop marketing strategies aligned with clients’ business objectives, lead annual planning, campaign development, and strategic roadmaps, and serve as the primary strategic partner for key client accounts.
• Identify opportunities for account growth and service expansion. Present strategies, performance insights, and recommendations to senior stakeholders.
• Trade marketing and brand experience: Design and execute in-store and channel-specific activation strategies. Plan and manage brand activations, promotions, and experiential campaigns.
• Oversee production and implementation of POS materials and visual merchandising. Ensure consistent execution across retail environments and coordinate vendors, partners, and suppliers.
• Integrated marketing campaigns: Lead development and execution of multi-channel campaigns across ATL, BTL, and digital. Collaborate with creative, media, and content teams to ensure brand consistency.
• Manage timelines, deliverables, and campaign execution. Analyze market trends, consumer behavior, and the competitive landscape, track performance metrics, and optimize campaign effectiveness.

Datos clave

• The role develops marketing and commercial activation strategies across client portfolios.
• Campaigns include retail, digital, and experiential marketing channels.
• Responsibilities include strategic account management, trade marketing, and integrated campaigns.