Marketing Director

About the role

Keiser University Latin American Campus is seeking an experienced, results-driven Director of Marketing to lead marketing strategy and strengthen the University's brand, market presence, and enrollment initiatives.

The role is based at Keiser University Latin American Campus – San Marcos, Nicaragua.

Responsibilities

• Develop and execute marketing strategies aligned with institutional and enrollment goals.
• Lead digital marketing, branding, communications, advertising, social media, and content initiatives.
• Develop campaigns for undergraduate, graduate, and other educational programs.
• Analyze market trends, campaign performance, and key marketing KPIs to support data-driven decisions.
• Manage the marketing budget and evaluate return on investment.
• Strengthen the University's brand positioning across traditional and digital channels.
• Work with Admissions and other departments to support student recruitment and institutional growth.
• Lead, develop, and supervise the Marketing team.
• Coordinate relationships with external agencies, vendors, media, and strategic partners.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; a Master's degree is preferred.
• At least 5 years of progressive marketing experience, including leadership or management responsibilities.
• Demonstrated experience in digital marketing, branding, campaign management, and marketing analytics.
• Experience managing teams, budgets, and multiple projects simultaneously.
• Strong strategic, analytical, communication, and leadership skills.
• Advanced English proficiency is required.
• Experience in higher education, multinational organizations, or service industries is highly desirable.

The role calls for a strategic leader who combines creativity with business and analytical skills, understands marketing's contribution to organizational growth, and can translate strategy into measurable results.

How to apply

Apply directly on CazVid.

Datos clave

• Advanced English proficiency is required.
• A bachelor's degree in a relevant field is required; a master's degree is preferred.
• At least 5 years of progressive marketing experience is required.
• Apply directly on CazVid.