Marketing Executive

Job Summary
The Marketing Executive executes, optimizes, and analyzes customer engagement, retention, and reactivation initiatives across all marketing channels. This position delivers data-driven campaigns that support customer lifecycle management, loyalty, and long-term value growth, proposing improvements and helping lead day-to-day execution, while ownership of and accountability for the overall strategy rest with the Marketing Manager and senior team.You will work cross-functionally with CRM, BI, Design, Customer Experience, and Product teams to deploy campaigns aligned with departmental KPIs and overall business objectives. The role requires solid analytical thinking, commercial awareness, and hands-on execution within fast-paced, performance-oriented environments.

Responsibilities
Execute and optimize customer engagement, retention, and reactivation campaigns across multiple channels and platforms.Create conversion campaigns for new customers and potential leads through on-site journeys.Manage end-to-end marketing campaigns, including planning, execution, performance tracking, post-campaign analysis, and ROI reporting.Collaborate with Marketing Management and Customer Experience teams to support the execution of the overall marketing and retention strategy.Handle day-to-day marketing and campaign queries, escalating complex or high-impact matters to senior colleagues or management.Coordinate with the Design team to deliver banners, pop-ups, landing pages, and promotional assets aligned with campaign objectives.Manage website promotional placements to ensure accuracy, relevance, compliance, and timely updates.Conduct ongoing competitor analysis and market research to identify trends, opportunities, and gaps within the industry.Stay informed on emerging marketing technologies, CRM capabilities, industry trends, and relevant news.Provide weekly performance reports outlining results, insights, challenges, and recommendations for optimization.Contribute strategic ideas and continuous improvement initiatives to enhance marketing effectiveness and customer experience.Propose and help execute initiatives that drive profit through customer retention, conversion, and reactivation, contributing to programs tied to measurable revenue and customer value outcomes, under the direction of the Marketing Manager.

Key Skills and Requirements
Minimum of 2-3 years of experience in marketing roles, with a track record of measurable results.Ability to manage multi-channel campaigns with measurable performance outcomes.Solid analytical skills with the ability to translate data insights into actionable marketing tactics.Intermediate Excel skills and experience working with performance dashboards and reporting tools.Working knowledge of CRM platforms and marketing automation tools.Working knowledge of retention marketing, loyalty frameworks, segmentation, and churn mitigation.Commercial awareness and ability to balance creative execution with business objectives.C1/C2 English level with excellent written and verbal communication skills.Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.Completed university degree in Marketing, Public Relations, Business, or a related field (required).

Competencies
Data-Driven Decision Making: Uses performance metrics, customer behavior, and BI insights to continuously optimize campaigns and improve ROI.Commercial Awareness: Connects marketing initiatives to broader business goals and customer value, and proposes ideas that support profitability targets.Cross-Functional Collaboration: Works effectively with CRM, Design, BI, Product, and Customer Experience teams to ensure cohesive execution.Campaign & Project Management: Manages multiple initiatives simultaneously while maintaining accuracy, timelines, and quality standards.Problem Solving & Optimization Mindset: Proactively identifies issues, proposes solutions, and iterates on campaigns to improve results.Critical Thinking: Evaluates data, assumptions, and campaign results objectively to understand what is working and identify the true drivers of performance.Customer Lifecycle & Revenue Focus: Understands how retention, conversion, and reactivation interact across the customer journey, and supports initiatives that protect and grow customer lifetime value.Initiative & Ownership: Takes ownership of their own deliverables, shows initiative, and follows tasks through from idea to measurable result.