Marketing Lead

About usAs one of the top mobility companies in the world, we have been redefining the industry with innovative mobile technologies since 2013, driving us toward becoming a super app. Join us in our mission to combat global injustice.We are seeking an experienced and results-driven Marketing Lead to join our team and drive growth of our new vertical, inDrive.Food. In this key role, you will lead the go-to-market strategy, build partner promotion strategies, and grow active clients across multiple markets. The ideal candidate combines strong strategic thinking, a deep understanding of marketplace business models, an entrepreneurial mindset, and an analytical approach, with the ability to drive marketing for both demand (customers) and supply (restaurants).Please submit your resume in English. Otherwise, your application will be dismissed.
ResponsibilitiesDevelop and execute the marketing growth strategy for inDrive.Food across key markets, including go-to-market, value proposition, media campaigns, pricing, promotional, and trade marketing initiatives.Own the end-to-end marketing lifecycle, from strategy and ideation to execution and performance optimization, ensuring alignment with business goals and KPIs.Drive customer and restaurant growth through acquisition, retention, CRM, loyalty programs, in-app marketing, partnerships, and external acquisition channels.Identify and launch new growth opportunities for food delivery within cross-strategies aligned with Ride Hailing, Groceries, Delivery, and the broader inDrive ecosystem.Lead product-marketing growth initiatives, including UX improvements, promotional mechanics, in-app experiences, and experimentation to optimize conversion, activation, LTV, and ROI.Collaborate cross-functionally with Product, Business, Marketing, Analytics, and Partner teams to deliver impactful growth initiatives and ensure successful execution.Manage marketing budgets, performance metrics, and target planning while building brand awareness, increasing product adoption, and maximizing commercial impact.Main performance metrics for this role: new users, monthly transactional users, orders, number of restaurants, LTV/CAC.
Requirements5+ years of experience in Growth Marketing, Trade Marketing, or eCommerce/Marketplace Marketing, preferably within FoodTech, food delivery, or other on-demand businesses.Proven experience developing and executing go-to-market, trade marketing, and 360° marketing strategies, including brand, digital, CRM, social, product marketing, and customer lifecycle initiatives.Hands-on experience designing and optimizing promotional mechanics, pricing strategies, offers, promo codes, loyalty, and activation campaigns that drive customer acquisition, orders, retention, and commercial impact.Strong understanding of trade marketing, eCommerce growth levers, and marketing analytics, with the ability to make data-driven decisions and measure campaign effectiveness and incremental impact.Experience launching and scaling marketing initiatives across multiple international markets, with an understanding of regional market dynamics.Strong leadership, stakeholder management, and project management skills, with the ability to independently lead cross-functional initiatives and deliver business results.Excellent communication skills and fluent English.
We offerCompetitive compensation package including comprehensive medical insurance coverage.Embrace the opportunity to make an impact in a pivotal branch within the region, tackling significant business challenges while unlocking great potential for growth and impact.Dental insurance.Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company.