Product Marketing Associate

About the role

As Product Marketing Associate at Booth, you’ll shape how prospects and customers experience the company before they use the product. You’ll own and evolve interactive product demos, showcasing key capabilities and translating product releases into compelling stories tailored to the use cases, industries, and personas the company serves. Reporting to the Director of Product Marketing, you’ll work closely with Product, Sales, Solutions Engineering, and Marketing.

Responsibilities

• Own the interactive demo program, including its strategy, creation, curation, maintenance, and optimization.
• Build demos that turn the company’s capabilities into clear customer stories, not simply product walkthroughs.
• Update demos as the product evolves so prospects and customers see its newest and most valuable capabilities.
• Develop demo experiences for priority personas, industries, use cases, and customer pain points, selecting relevant capabilities and workflows for each audience.
• Partner with Product and the Director of Product Marketing to understand upcoming enhancements and incorporate them into existing or new demos.
• Create realistic demo content, scenarios, workflows, and environments to help prospects see themselves using the software.
• Develop storyboards and scripts for reuse in interactive demos, product videos, website experiences, campaigns, and sales enablement.
• Maintain a clear inventory of demos and their intended audiences.
• Support sales enablement, product launches, competitive and customer research, and product marketing content.

Datos clave

• The role reports to the Director of Product Marketing.
• The role owns and evolves the company's interactive product demos.
• The role supports sales enablement, product launches, competitive and customer research, and product marketing content.
• The role works with Product, Sales, Solutions Engineering, and Marketing.