Regional Field Marketing Manager

About the role

The Regional Field Marketing Manager drives the success of Red Bull’s consumer collecting program to achieve key performance indicators. The role coaches and mentors the Field Marketing Manager and Field Marketing Specialist, helping them execute the program effectively. It also supports strategic playgrounds in sports and culture, and leads cultural events and programs with field teams.

Responsibilities

• Share global and national Red Bull strategies, objectives and philosophies with the field, and establish and implement the CASA field marketing strategy.
• Set clear goals for FMMs and FMSs across Consumer Collecting, Playgrounds (3rd party events) and Culture initiatives.
• Build understanding of consumers and the market environment to inform local field marketing ideas and execution.
• Support the field marketing team on campaigns as needed.
• Work with the sales team to build mental and physical availability across On Premise, Off Premise and New Business environments, keeping the product at arms reach through field activities.
• Drive relevance across consumption occasions and moments of need through tailored messaging, occasion campaign amplification and regional activations.
• Lead the Consumer Collecting strategy and ensure the Student Marketing program reaches the core target group to drive consumption and brand love.

Datos clave

• The role leads Red Bull’s Consumer Collecting strategy.
• The role coaches and mentors the Field Marketing Manager and Field Marketing Specialist.
• The role leads cultural events and programs and supports field teams on their projects.