Regional Sales Manager – Caribbean Markets

Job Title: Regional Sales Manager – Caribbean MarketsLocation: PanamáReports to: Caribbean Director – American Foods International
About American Foods American Foods is a fast-growing U.S. food distribution and private-label company with a footprint across the Caribbean and Latin America. We represent leading CPG brands and exclusive private-label programs (Food Club, TopCare, Crav’n, and others) through our InterAmerican Hub model, connecting U.S. suppliers with in country retailers, wholesalers, and distributors. We are expanding aggressively across the Caribbean and seeking a high-performing sales leader who can drive growth, build local partnerships, and execute a multi-channel go-to-market strategy.
About the RoleJob Purpose The Regional Sales Manager – Caribbean will lead AFI’s commercial expansion across island markets, managing key retail, foodservice, and sub-distributor relationships while growing our CPG and private-label presence. This role requires an operator who understands how to sell and move product in-country, not just from behind a desk — someone comfortable closing large retail programs, managing distribution contracts, and guiding promotional execution with precision. Traveling to these islands and personally closing deals.
ResponsibilitiesCommercial GrowthResponsible for delivering Sales budget & Profit Targets.Responsible of portfolio listing according to store type.Lead AFI’s commercial development across assigned markets & Customers.Develop and execute sales strategies by channel: retail, Deli program, food service, and sub-distributors.Identify and onboard new distributors, wholesalers, and import partners in assigned countries.
Brand & Private Label DevelopmentDevelop Private-Label solution for assigned retailers.Coordinate directly with buyers and category managers to secure new listings and in-store visibility.Partner with the marketing team to design trade promotions and brand activation plans.Provide feedback to brand team on competitive activation in retail.
Operational CoordinationWork closely with AFI’s Miami HQ to align on pricing, logistics, and product availability.Track country-level market intelligence (pricing, competitor SKUs, shelf space, velocity, and margin).Manage volume forecasts and sales pipelines in collaboration with supply chain and finance.
Leadership & Relationship ManagementBuild trusted relationships with sub-distributors, brokers, and key accounts.Train and support local teams or third-party reps to ensure brand consistency and execution.Owner of Deli Program KPI deliverables in customers that apply.
QualificationsBachelor’s degree in Business Administration, Marketing, Industrial Engineering, or a related field.
Required Skills5–7 years of sales experience, with at least 3 years in a regional leadership role.Familiarity with the Caribbean retail, distribution, and/or food industry landscape, including local distributors, retailers, and market dynamics, is considered a strong plus.Strong understanding of retail, traditional and distributors sales.Proven ability to analyze sales data, KPIs, and market trends.Excellent leadership, negotiation, and communication skills.Willingness to travel within the assigned region.Proficiency in Excel and commercial reporting tools using ERP systems.