Sitecore Account Executive - Senior

Medellin/Bogotá - Guadalajara/Mexico City/Monterrey, Colombia;MexicoAccount Executive – Sitecore LATAMAbout the RoleWe are looking for a driven and entrepreneurial Account Executive to support Sitecore’s expansion across Latin America, with an initial focus on Colombia, Mexico, Brazil, and Argentina.This role will be responsible for introducing and positioning Sitecore’s Digital Experience Platform solutions, building a strong enterprise pipeline, and closing new software license opportunities.The ideal candidate has previous experience selling enterprise digital experience, content management, e-commerce, personalization, or MarTech solutions, including platforms such as Adobe Experience Manager, Contentful, Contentstack, Optimizely, or similar technologies.As one of the commercial leaders responsible for opening the LATAM market, you will combine strategic market development with hands-on sales execution. You will identify target accounts, create new relationships, educate prospective customers on Sitecore’s value proposition, and manage complex sales cycles from initial engagement through contract closure.You will sell directly to executive-level decision-makers and work closely with Sitecore, Microsoft, implementation partners, Marketing, SDR, Presales, and Delivery teams to create a strong regional presence and sustainable sales pipeline.This opportunity is ideal for someone who enjoys building markets, hunting for new business, navigating complex enterprise environments, and helping organizations transform their digital customer experiences.
What You'll DoDevelop and execute the go-to-market strategy for Sitecore across Latin America, initially focusing on Colombia, Mexico, Brazil, and Argentina.Identify, prospect, and engage enterprise organizations that could benefit from Sitecore’s digital experience, content management, personalization, commerce, and customer engagement capabilities.Build and manage a strong pipeline of qualified enterprise opportunities through direct prospecting, partner referrals, marketing initiatives, events, and SDR-generated opportunities.Manage the complete enterprise sales cycle, including:ProspectingDiscoveryQualificationSolution positioningDemonstrationsProposal developmentNegotiationContract closurePosition the Sitecore product suite to C-level executives and senior business and technology stakeholders using a consultative, value-based approach.Understand each customer’s business challenges, digital transformation priorities, technology ecosystem, and customer experience objectives.Develop account strategies and customized value propositions for strategic accounts.Collaborate with Sitecore, Microsoft, implementation partners, technology alliances, and regional business networks.Work closely with Presales and technical teams to coordinate demonstrations, discovery sessions, proof of concepts, and solution proposals.Partner with Marketing to define ideal customer profiles, regional campaigns, messaging, events, and account-based selling initiatives.Educate prospective customers and partners on Sitecore’s capabilities, differentiators, implementation approach, and business value.Maintain accurate opportunity information, forecasts, account plans, and CRM data.Provide visibility into market trends, competitive intelligence, customer feedback, pipeline performance, and market barriers.Consistently meet or exceed assigned pipeline, revenue, and software license quotas.Represent Sitecore at customer meetings, industry events, partner activities, conferences, and executive presentations.
Requirements3+ years of experience in B2B software, SaaS, MarTech, digital experience, content management, e-commerce, or enterprise technology sales.Experience selling or positioning platforms such as:Adobe Experience ManagerContentfulContentstackOptimizelySitecoreAcquiaSalesforce Experience CloudComparable enterprise solutionsDemonstrated experience developing new markets, territories, customer segments, or enterprise accounts.Proven record of building sales pipelines and achieving revenue or quota targets.Experience managing complex enterprise sales cycles involving multiple stakeholders.Experience selling to C-level executives across marketing, digital, technology, customer experience, e-commerce, and business transformation.Strong knowledge of the LATAM market, especially Colombia, Mexico, Brazil, or Argentina.Strong prospecting, discovery, presentation, negotiation, and closing skills.Consultative sales approach with a problem-solving mindset.Strong territory management, forecasting, account planning, and pipeline management skills.Excellent communication and presentation skills.Ability to collaborate effectively with internal teams, technology partners, implementation partners, and customer stakeholders.Strong execution skills with CRM discipline and follow-up.High level of ownership, initiative, resilience, integrity, and accountability.Willingness to travel across Latin America.Professional proficiency in English and Spanish.Nice to HaveProfessional proficiency in Portuguese.Experience selling Digital Experience Platforms, CMS, personalization, e-commerce, or broader MarTech solutions.Experience competing against or selling Adobe Experience Manager, Contentful, Contentstack, Optimizely, Acquia, or similar platforms.Existing relationships with enterprise customers, digital agencies, system integrators, Microsoft partners, consulting firms, or technology decision-makers in LATAM.Experience developing partner-led or channel-led opportunities.Experience selling enterprise software into industries such as:Financial ServicesRetailTelecommunicationsHealthcareInsuranceConsumer GoodsManufacturingFamiliarity with MEDDIC, MEDDPICC, Challenger, SPIN Selling, or value-based selling.Understanding of composable architecture, headless CMS, cloud platforms, personalization, AI, digital commerce, and digital transformation.Previous experience launching a new technology product or brand within a developing territory.What Success Looks LikeSuccess in this role will be measured by the ability to:Build Sitecore’s presence and credibility across priority LATAM markets.Develop a healthy and sustainable enterprise sales pipeline.Build strategic customer and partner relationships.Generate qualified opportunities through prospecting and go-to-market initiatives.Successfully progress complex opportunities through the sales cycle.Achieve assigned software license, pipeline, and revenue targets.Establish a repeatable regional sales approach to support long-term expansion.Why Join UsThis is an opportunity to play a central role in bringing a leading Digital Experience Platform to a high-potential and growing market.You will help shape the LATAM go-to-market strategy, build relationships with key enterprise organizations, and develop a strong ecosystem of customers and partners.You will join a collaborative, international environment with significant visibility, ownership, and career growth potential