Digital Marketing Specialist

At TechZnanie Innoversity, a mid-sized company pioneering innovative digital solutions, we’re looking for a motivated Digital Marketing Specialist to join our dynamic marketing team in Uppal Kalan, Telangana, India. This full-time, on-site role offers a unique opportunity to shape B2B marketing strategies in a fast-paced, collaborative environment that fosters career development and advancement opportunities. Join us to leverage your digital marketing expertise and make a measurable impact while growing professionally. Key Responsibilities Develop and execute B2B lead generation strategies that increase sales pipelines and client acquisition by targeting key industry segments. Create engaging content across blogs, social media, and newsletters to boost brand awareness and nurture prospects through the sales funnel. Manage digital advertising campaigns on Google Ads and Facebook Ads, continuously monitoring performance metrics and optimizing for maximum ROI. Utilize SEO and SEM techniques to improve website visibility, driving a sustained increase in organic traffic and search engine rankings. Analyze web traffic and campaign data using Google Analytics and SEMrush to generate actionable insights that inform marketing strategies. Collaborate closely with the graphic design team to produce visually compelling marketing materials that align with brand guidelines. Conduct comprehensive market research to identify emerging trends, customer preferences, and competitive landscape shifts to keep campaigns relevant and effective. What We're Looking For Required: Bachelor’s Degree in Marketing, Business, or a related field. 2-3 years of proven experience in digital marketing with a strong focus on B2B lead generation. Proficiency in Google Analytics, SEMrush, and social media management platforms. Excellent copywriting and communication skills tailored for diverse digital audiences. Preferred: Experience with UI/UX optimization to enhance user engagement and conversion rates. Strong analytical mindset with the ability to translate data into strategic actions. Demonstrated ability to work collaboratively across sales, design, and product development teams. What We Offer Competitive annual salary of $360,000 USD per year, aligned with industry benchmarks for digital marketing specialists in the region. Health insurance coverage to support your well-being. Paid time off to maintain work-life balance. Retirement plan options to secure your future. Professional development opportunities including training and workshops to advance your career. A collaborative, fast-paced work environment that values innovation and impact. Frequently Asked Questions Is this position remote? No, this role is on-site at our Uppal Kalan, Telangana office to foster close collaboration. What is the typical work schedule? This is a full-time position with standard business hours, Monday through Friday. What tools will I be expected to use? You will work extensively with Google Analytics, SEMrush, Google Ads, Facebook Ads Manager, and social media management platforms. Are there opportunities for career growth? Yes, we prioritize career development and provide advancement opportunities within our growing marketing team. What kind of candidates are you looking for? We seek proactive, data-driven marketers with strong B2B experience and excellent communication skills. How do I apply? Please submit your resume and cover letter through our careers portal. Early applications are encouraged as we review candidates on a rolling basis. For more information on digital marketing careers: Digital Marketing Institute Ready to elevate your digital marketing career? Join TechZnanie Innoversity and be part of a team that values innovation, growth, and impact. Apply today to start your journey with us!