Marketing Manager - Strategy & Planning

At Intouch Physiotherapy Rehabilitation Centre, a leading healthcare provider in Kozhikode, Kerala, India, we're on a mission to enhance patient care through innovative marketing strategies. Join our dynamic team as a Marketing Manager - Strategy & Planning and play a pivotal role in expanding our brand presence and patient base. This full-time, on-site position offers a competitive salary of $10,000 per month, along with comprehensive benefits including health insurance, paid time off, and a retirement plan. If you're passionate about healthcare marketing and eager to advance your career in a growth-oriented environment, this opportunity is for you. Key Responsibilities Develop and implement comprehensive marketing strategies to increase brand awareness and attract new patients, targeting a 15% growth in patient inquiries annually. Manage digital and traditional marketing campaigns, optimizing ROI through data-driven analysis and market segmentation. Oversee social media channels and public relations efforts to enhance community engagement and patient trust. Create compelling content including blogs, videos, and newsletters that educate and engage our target audience. Conduct market research to identify trends, patient needs, and competitive positioning to inform strategic planning. Collaborate closely with doctors, administrative staff, and external partners to align marketing initiatives with clinical services and growth targets. Organize community events and health awareness programs to foster local relationships and promote wellness. Monitor campaign performance metrics and prepare detailed reports for senior management to guide decision-making. What We're Looking For Required: Bachelor’s degree in Marketing, Business Administration, or related field. Minimum 3 years of experience in healthcare marketing or a related industry. Proficiency in digital marketing tools, SEO, social media management, and content creation. Strong analytical skills with the ability to interpret data and market trends. Excellent communication and interpersonal skills to collaborate effectively with medical and administrative teams. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Preferred: Experience in physiotherapy or rehabilitation healthcare marketing. Knowledge of local healthcare regulations and patient privacy standards. Advanced skills in video production or graphic design. Demonstrated leadership abilities and strategic thinking. Commitment to continuous learning and professional development. What We Offer Competitive salary of $10,000 per month with performance bonuses. Health insurance covering medical, dental, and vision. Paid time off including vacation, sick leave, and holidays. Retirement plan with company matching contributions. Professional development opportunities including workshops and certifications. Supportive work environment fostering work-life balance and career growth. On-site position in Kozhikode with access to modern facilities and collaborative teams. Frequently Asked Questions What are the working hours for this role? The position is full-time, typically Monday to Friday, 9 AM to 6 PM, with occasional events outside these hours. Is remote work an option? This role is on-site at our Kozhikode centre to facilitate close collaboration with clinical teams. What growth opportunities are available? We encourage career development through training, leadership roles, and cross-functional projects. Do I need prior healthcare experience? While preferred, candidates with strong marketing backgrounds and a willingness to learn healthcare specifics are welcome. How do I apply? Submit your resume and cover letter through our online application portal. Early applications are encouraged as we review candidates on a rolling basis. What is the expected salary range? The base salary is $10,000 per month, with potential bonuses based on performance metrics. For more information about healthcare mark