Demonstrated experience with Excel.
Demonstrated experience with R.
Demonstrated experience with Python (Google Colab).
Demonstrated experience with Tableau.
Demonstrated experience with QGIS.
Professional profile
I analyze new markets for potential entry with new products or innovations to existing ones.. I evaluate market characteristics, behavior, main competitors, and determined optimal pricing strategies for products.. I support other marketing areas including go-to-market strategies, and the generation and capture of qualified leads, as well as product aesthetics and visuals.. I apply and analyze customer satisfaction surveys to maintain ISO 9001 certification.. I assist in the organization of promotional events for products.
I obtain socioeconomic, demographic, banking, and financial data on target cities for expansion to support strategic decision-making.. I analyze customer behavior through NLP (Natural Language Processing) studies to better understand their needs, allowing for the adjustment or creation of new branch formats.. I conduct various studies to identify areas of interest based on statistical estimates.
I generate financial and accounting indicators and information to measure and track the fulfillment of goals and profitability across different banking products and branches.. I create presentations illustrating the current status of the regions we have presence and their performance up to the reported period.. I analyze client profitability to develop strategies aimed at increasing the profit margin per client.