Este perfil está escrito em inglês
Market Analyst
Demonstrated experience with Excel.
Demonstrated experience with R.
Demonstrated experience with Python (Google Colab).
Demonstrated experience with Tableau.
Demonstrated experience with QGIS.
Professional profile
I analyze new markets for potential entry with new products or innovations to existing ones.. I evaluate market characteristics, behavior, main competitors, and determined optimal pricing strategies for products.. I support other marketing areas including go-to-market strategies, and the generation and capture of qualified leads, as well as product aesthetics and visuals.. I apply and analyze customer satisfaction surveys to maintain ISO 9001 certification.. I assist in the organization of promotional events for products.
I obtain socioeconomic, demographic, banking, and financial data on target cities for expansion to support strategic decision-making.. I analyze customer behavior through NLP (Natural Language Processing) studies to better understand their needs, allowing for the adjustment or creation of new branch formats.. I conduct various studies to identify areas of interest based on statistical estimates.
I generate financial and accounting indicators and information to measure and track the fulfillment of goals and profitability across different banking products and branches.. I create presentations illustrating the current status of the regions we have presence and their performance up to the reported period.. I analyze client profitability to develop strategies aimed at increasing the profit margin per client.