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Diego - Paid Media Specialist with Technical Skills in Digital Advertising

Bogotá, Bogota D.C., Colombiaen
Managed and optimized digital campaigns on Google Ads and Meta Ads, focusing on ROI and CPA goals.
Implemented advanced AdOps setups including Google Tag Manager and Facebook Pixel for accurate tracking.
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Summary

Industrial Engineer with a hybrid profile combining process analysis and technical skills in Paid Media. Experienced in Google Ads, Meta Ads, and data tracking tools, focusing on ROI and CPA metrics. B2 level English.

Video Resume

Key Achievements

Skills

Digital Campaign OptimizationAdvanced

Specialized in optimizing PPC campaigns for better performance and ROI across Google and Meta platforms.

Technical Tracking ImplementationExpert

Proficient in Google Tag Manager, Facebook Pixel, JavaScript, and SQL to ensure precise data collection for analysis.

Website Development & ManagementIntermediate

Experience in building and maintaining websites using Shopify, WordPress, and Framer to support marketing efforts.

Sales & Customer ServiceIntermediate

Verified leads, managed high-value customer interactions, and closed sales in hosting and cosmetics markets.

Marketing Strategy & AnalyticsAdvanced

Applied data-driven decision making to develop strategies that improve campaign performance and organic visibility.

Languages

Spanish(Native)English(Conversational Proficiency (B2))

Experience

Media Buyer Specialist

Midgar Digital Garage SAS

2023 - Present

Managed and optimized digital campaigns including Google Ads (Search & Display), focusing on keyword optimization and targeting., Managed and optimized Facebook Ads Manager (Meta) advertising campaigns for lead generation, sales, and website traffic., Implemented advanced AdOps setups...

Customer Service Representative and Sales

24-7 IntouchCX

08.2022 - 01.2025

Qualified and verified leads through targeted interactions for U.S. and European markets., Managed product demonstrations, successfully closing sales primarily for hosting services., Ensured high customer satisfaction through effective communication and proactive service in English.

Commercial Coordinator & Manager

Laboratorios Labons

2008 - 2021

Directed commercial, logistical, and sales activities for a cosmetics business distributed in Colombia., Successfully launched multiple product lines, managing their operational and logistical processes., Built and optimized telemarketing channels, consistently meeting monthly sales targets.

Education

Universidad El Bosque

Bachelor’s Degree

Completed 2007

Henry Bootcamp

Full Stack Developer Bootcamp

Platzi Academy

Digital Marketing

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