Results-driven analyst with expertise in trade marketing, pricing, and data management. Skilled in automation, data analysis, and strategic planning to optimize operations and drive growth.
Proficient in analyzing complex datasets to derive actionable insights and improve operational efficiency.
Skilled in automating and streamlining processes to enhance accuracy and reduce turnaround times.
Experienced in developing and executing promotional plans aligned with regional marketing goals.
Capable of managing and analyzing customer and sales databases to identify trends and opportunities.
HEINEKEN MEXICO
Developed and analyzed promotional master sheets for On-Trade, Off-Trade, and Six channels, ensuring alignment with the regional promotional GRID.. Generated and validated promotional uploads, guaranteeing consistency with the commercial strategy.. Implemented tracking controls that improved the accuracy of promotional uploads compared to previous periods.
Pricing Data Analyst
Performed price reconciliations across 20+ commercial chains.. Developed automated formats for price changes, improving process efficiency.. Managed customer databases to identify consumption patterns and support the pricing strategy.. Analyzed documentation and performed master data entry into systems and databases, ensuring integrity and accuracy.. Monitored internal and external audits, ensuring compliance with quality standards.
Master Data Management Analyst
LICENCIADO EN FISICA
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