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Trade Marketing Process Analyst at HEINEKEN MEXICO
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Competencies
Proficient in analyzing complex datasets to derive actionable insights and improve operational efficiency.
Skilled in automating and streamlining processes to enhance accuracy and reduce turnaround times.
Experienced in developing and executing promotional plans aligned with regional marketing goals.
Capable of managing and analyzing customer and sales databases to identify trends and opportunities.
Education
Languages
Summary
Results-driven analyst with expertise in trade marketing, pricing, and data management. Skilled in automation, data analysis, and strategic planning to optimize operations and drive growth.
Key Achievements
- Optimized promotional master sheet analysis, ensuring regional alignment and process accuracy.
- Automated price change formats, significantly enhancing efficiency across commercial chains.
- Managed customer databases to identify consumption patterns, supporting strategic decision-making.
- Developed and validated promotional uploads, ensuring data integrity and timely execution.
Experience
Trade Marketing Process Analyst
Developed and analyzed promotional master sheets for On-Trade, Off-Trade, and Six channels, ensuring alignment with the regional promotional GRID.. Generated and validated promotional uploads, guaranteeing consistency with the commercial strategy.. Implemented tracking controls that improved the accuracy of promotional uploads compared to previous periods.
Performed price reconciliations across 20+ commercial chains.. Developed automated formats for price changes, improving process efficiency.. Managed customer databases to identify consumption patterns and support the pricing strategy.. Analyzed documentation and performed master data entry into systems and databases, ensuring integrity and accuracy.. Monitored internal and external audits, ensuring compliance with quality standards.