Joan - Digital Marketing & Social Media Specialist with 8+ years in finance, healthcare & agencies

Quito, Pichincha, Ecuadoren

Managed social media analytics, reporting, and crisis management for Banco Pichincha and YAGÉ, enhancing online reputation and engagement.

Directed audiovisual content production, including live streams, photography, and videography, improving content quality and brand visibility.

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Summary

Joan Morales is a result-driven digital marketing expert with over eight years of progressive experience in social media management, audiovisual production, and strategic campaign planning within finance, healthcare, and agency environments. Skilled in analytics, content creation, and multimedia...

Video Resume

Key Achievements

Led digital marketing strategies, campaign evaluation, and budget management as Digital Marketing Executive and Director, aligning efforts with business goals.

Skills

Social Media ManagementAdvanced

Managed social media channels, monitored metrics, reported performance, and handled crisis situations effectively.

Content ProductionAdvanced

Produced audiovisual content including streams, photography, and videography to support marketing campaigns.

Digital Marketing StrategyAdvanced

Developed and evaluated digital campaigns, optimized strategies, and coordinated with agencies and teams.

Media & Content AnalyticsIntermediate

Utilized social metrics and analytics reports to inform decision-making and improve content performance.

Experience

SOCIAL MEDIA PLANNER

Banco Pichincha

2015 - 2016

Monitoring, reporting, crisis management, Social metrics, analytics and reports.

SOCIAL MEDIA MANAGER

YAGÉ

2014 - 2015

Monitoring, reporting, crisis management, Social metrics, analytics and reports.

AUDIOVISUAL DIRECTOR

YAGÉ

2016 - 2018

Director of audiovisual production, realization of streams., Production of content for RRSS, Product photography and videography.

DIGITAL MARKETING EXECUTIVE

ChevyPlan

2019 - 2020

Digital Marketing and CRM Executive. Evaluation and measurement of campaign performance, elaboration of digital strategy, budget management, coordination with agencies and internal communication.