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Joan
Digital Marketing & Social Media Specialist with 8+ years in finance, healthcare & agencies
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Competencies
Managed social media channels, monitored metrics, reported performance, and handled crisis situations effectively.
Produced audiovisual content including streams, photography, and videography to support marketing campaigns.
Developed and evaluated digital campaigns, optimized strategies, and coordinated with agencies and teams.
Utilized social metrics and analytics reports to inform decision-making and improve content performance.
Proficient in Photoshop, Illustrator, Premiere, After Effects, and Office tools for content creation and reporting.
Education
Languages
Summary
Joan Morales is a result-driven digital marketing expert with over eight years of progressive experience in social media management, audiovisual production, and strategic campaign planning within finance, healthcare, and agency environments. Skilled in analytics, content creation, and multimedia...
Key Achievements
- Managed social media analytics, reporting, and crisis management for Banco Pichincha and YAGÉ, enhancing online reputation and engagement.
- Directed audiovisual content production, including live streams, photography, and videography, improving content quality and brand visibility.
- Led digital marketing strategies, campaign evaluation, and budget management as Digital Marketing Executive and Director, aligning efforts with business goals.
Experience
SOCIAL MEDIA PLANNER
Monitoring, reporting, crisis management, Social metrics, analytics and reports.
SOCIAL MEDIA MANAGER
Monitoring, reporting, crisis management, Social metrics, analytics and reports.
AUDIOVISUAL DIRECTOR
Director of audiovisual production, realization of streams., Production of content for RRSS, Product photography and videography.
DIGITAL MARKETING EXECUTIVE
Digital Marketing and CRM Executive. Evaluation and measurement of campaign performance, elaboration of digital strategy, budget management, coordination with agencies and internal communication.
DIGITAL MARKETING DIRECTOR
Digital Marketing consultant for agencies, enterprises and medical professionals.
INDEPENDENT CONSULTANT
Digital Marketing consultant for agencies, enterprises and medical professionals.